University of Edinburgh: Marketing and Business Analysis

InstitutionUniversity of Edinburgh View institution profile
Department Business School View department profile
Web https://www.business-school.ed.ac.uk/
Study type Taught

Summary

This course will provide you with the theoretical foundations of marketing along with an added appreciation of the skills required in solving analytical and practical marketing problems.

On the programme you will be tasked with considering the use and application of management science techniques in a variety of marketing and business contexts through participation in courses in marketing management, marketing decision analysis, business statistics and forecasting, marketing research methods, and more advanced applications in credit risk management, problem solving and spreadsheet modelling skills and data mining.

This practical application of quantitative marketing, taught alongside the theoretical elements of marketing will aptly prepare you for a variety of roles such as market analysts, business consultants, marketing managers and marketing researchers.

MSc

University of Edinburgh
Business School

 

University of Edinburgh, Business SchoolThe University of Edinburgh Business School has a long and established tradition of research excellence, dating back to 1919, when we introduced the first Bachelors of Commerce. 

We’re committed to developing tomorrow’s business leaders, like any Business School. But what really drives us is helping you play to your strengths, add to them, and develop strong relationships that will open up the world to you. These relationships are built amongst your peer group, who will come from diverse backgrounds, cultures and professions and who will provide the beginnings of your international network. In Edinburgh you’ll …

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