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University of Central Lancashire: Sports Business Marketing

InstitutionUniversity of Central Lancashire View institution profile
Department School of Sport and Wellbeing
Telephone 01772 892400
Study type Taught


Course information

Are you ready to make a significant contribution to the dynamic global sports industry? Our Sports Business Marketing course has enabled graduates to work for a wide range of UK and international sports organisations.

Our course will develop and enhance your business management knowledge and skills. It’s completely taught within the sports context, by staff with sport management and consultancy experience.

Our philosophy for this programme is that it’s intellectually and academically stimulating, but also clearly focused on the vocational needs of the sports industry.

Further information

This course is suitable for existing sports professionals and those with an appropriate undergraduate qualification who aspire to have a career in sports marketing.

This course is available entirely online, offering a very flexible part-time study option for those students who wish to combine study with employment or who are not able to travel to Preston for on-campus delivery.

The module The Sport Business and Strategic Thinking explicitly examines the global business context of sport and part of the learning in this module involves joint video linked lectures and seminars with the Volga State Sports Academy in Kazan, Russia, which held the World Student Games in 2013.

In addition, Principles and Practice of Sports Marketing incorporates international sports marketing as a key theme. You’ll be given flexibility in assessments to draw on international materials, such as case studies of global or non-UK sports brands. Depending on the availability of suitable partners, you may be able to work on live international sports marketing consultancy projects, with either UK or non-UK-based organisations.

Why study with us

  • Sport is a multi-billion-dollar industry and the content of our course is reflective of the global context in which sports organisations operate. 

  • Learn about life in the sports industry through guest lectures - the Premier League and professional rugby clubs are just some of our speakers.

  • The course team have a wealth of experience both within academia and in the sports industry and you’ll be taught by academics who are actively researching and publishing.


University of Central Lancashire


Founded in 1828 as the Institution for the Diffusion of Knowledge, the University of Central Lancashire (UCLan) now has a staff and student community approaching 38,000 and 180,000 alumni. The University offers over 200 postgraduate courses – both taught and research – in a range of subjects. What's more, UCLan is ranked in the top 6% of universities in the world (CWUR 2019/20). We also have a community of around 20,000 students from over 120 countries, including 5,000 postgraduate students and 700 research students.

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