University of Central Lancashire: Fashion and Lifestyle Brand Studies

InstitutionUniversity of Central Lancashire
Department School of Art, Design and Fashion
Web http://www.uclan.ac.uk
Email cenquiries@uclan.ac.uk
Telephone 01772 892400
Study type Taught

Summary

The Postgraduate course in Fashion and Lifestyle Brand Studies is predominantly theoretical, analytical and research based, allowing individuals from related disciplines who do not necessarily have appropriate practical skills, to study at postgraduate level within the fashion environment.

Individual projects will address a range of student led interests, supported by theoretical underpinning. Case Studies will inform the background issues emerging in the industry, whilst also exemplifying key directions for future markets. Trend forecasting and application, brand management, consumer demographics and industry analysis all underpin and facilitate the development of campaign planning and management.

MA

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