University of Brighton: Marketing (International Marketing)

InstitutionUniversity of Brighton View institution profile
Department Brighton Business School View department profile
Web https://www.brighton.ac.uk/bbs
Email enquiries@brighton.ac.uk
Telephone 01273 644644
Study type Taught

Summary

Our Marketing (International Marketing) MSc is designed for those seeking to develop their knowledge of global and multi-cultural marketing – positioning you for a career in a multinational organisation.

On the course, you will learn both theory and practice of international marketing at an advanced level, providing you with an in-depth, critical understanding of research methodologies, and marketing planning and strategy.

You will examine how cultural differences, new technologies and the rapid emergence of economies such as Brazil, Russia, China and India create both opportunities and challenges.

You will gain practical experience from live projects, critically analysing and developing strategies for real clients. This commercial marketing experience will give you a head start when entering the jobs market.

This course is part of our Marketing MSc programme. All students complete the same core modules, then from the end of your first term you can tailor your course with specialisms and option modules.

MSc

University of Brighton
Brighton Business School

 

At Brighton we cultivate entrepreneurial thinkers. Based on the beautiful British coast, within one hour of London and 30 minutes from London Gatwick International Airport, we are a professional business school offering internationally recognised undergraduatepostgraduate and executive courses across a wide range of business subjects.

Through our strong relationships with professional bodies and organisations from across the world we deliver career-focused courses that allow students the opportunity to practically apply their knowledge.

We are also proud to be one of the UK’s top five universities for the impact of our research into ...

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