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University of Birmingham: Skills Bootcamp in Data Skills for Creative Industries

Institution University of Birmingham View institution profile
Department College of Arts and Law Hub
Telephone +44 (0)121 414 3597
Study type Taught


Creative industries are businesses with creativity as a focus, such as marketing and design, publishing, web production, and the film and gaming industry to name just a few. They are inter- and multi-disciplinary, driven by data, but require a degree of understanding of society and culture. As such, being able to present socially and culturally informed analysis of reliable and representative data is highly valued within the sector.

This Skills Bootcamp will equip you to become data literate and data fluent, giving you the skills required to work in the creative industries. These skills are sought after because they span the digital/creative divide: enabling those with data skills to enter creative industries and those with creative skills to exploit the opportunities offered by data.

The course is a five-day intensive bootcamp of 30 hours of in-person teaching, followed by a 10-week (three hours per week) online component, which can be studied flexibily. You will learn from leading academics at the University of Birmingham, with guest lectures from industry experts.

You will be supported throughout the Skills Bootcamp by our Careers Network and Gradcore. If you are unemployed, you will be supported to secure you a job interview on completion of the course. If you are employed, you will be supported to achieve a promotion and/or more digital responsibility in your job.

What you will learn The Skills Bootcamp will equip you with skills in identifying trends and providing insight into data through data and digital awareness. On this course, you will learn about:

  • Data Literacy

  • Data Fluency

  • Data Inclusivity

  • Data and Culture

  • Data Legitimacy and Law

  • Data Ethics

By the end of this course you will be able to: - Understand how to translate the original qualitative data into numbers and tables, and vice versa

  • Curate data to facilitate traffic and communication

  • Relate or associate such data with more standardized, number-like data

  • Interrogate data to identify trends

  • Inform innovation based on data outputs

  • Gain insight from data

  • Apply this insight within their branch of the creative industries

Entry requirements In order to enrol on the programme: - You must live in the West Midlands

  • You must be aged 19 or older on the first day of learning

  • You must have a GCSE grade A-C or 9-4 in Maths

  • You must have a GCSE grade A-B or 9-6 in English or equivalent (see English Language proficiency requirements below)

Priority will be given to:

  • Unemployed learners moving into data/digital roles

  • Those in employment looking to re-train to move into data/digital employment in the creative industries

  • Low-waged residents to enable them to enter new digital occupations and careers (household income is below the national average of £42,875)

  • Under-represented groups (BAME students, women, refugees and carers)

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University of Birmingham


The University of Birmingham is a truly vibrant, global community of staff, students and researchers. As a founding Russell Group member and consistent top 100 university, Birmingham is recognised internationally for excellence in teaching and research and provides the best possible teaching, research facilities and support services to ensure postgraduates reach the peak of their potential.

With over 600 taught programmes and a wealth of research opportunities to choose from, Birmingham has one of the most extensive postgraduate course portfolios in the UK enabling you to work and study alongside world-leading academics in a diverse, multicultural community …

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