University of Birmingham: Marketing

Summary

Whether you're transitioning from another field or advancing your marketing career, Birmingham's MSc Marketing builds the strategic, digital, and analytical skills employers demand - no prior marketing experience needed. You'll build knowledge across strategy, consumer behaviour and market research, then choose your pathway in Digital Marketing, International Marketing or Responsible Marketing.

What makes this course different?

Develop your marketing expertise and the critical, analytical, communication and ethical capabilities required for a successful marketing career.

• 'Block' teaching approach to create a more immersive learning experience

• Specialise in digital marketing, international marketing, or responsible marketing

• Choose an optional consultancy project and apply theory to practice to demonstrate your ability and passion for a subject of interest related to your degree

• Gain practical experience in project work, enhancing your skills to manage marketing research through diverse modules and inclusive assessments.

Study type	Taught
Level	RQF Level 7
Entry requirements	2:1 Honours degree or postgraduate diploma from a UK university (or overseas equivalent) in any subject. Applicants who demonstrate being able to exceed the minimum entry requirements will be given preference. IELTS 6.5 with no less that 6.0 in any band TOEFL: 88 overall with no less than 21 in Reading, 20 Listening, 22 Speaking and 21 in Writing
Location	Edgbaston Campus Edgbaston Birmingham B15 2TU

Summary

In the dynamic and ever-changing world of business, evolving marketing theory and practice create and shape upcoming trends.

The course is designed for diverse graduate backgrounds, regardless of prior marketing or business experience. It offers a comprehensive curriculum that adapts to evolving marketing theories and practices, integrating technological advancements, sustainability concerns, global market challenges, and current economic transitions.

By program completion, you will have gained extensive knowledge in marketing principles, data analysis, theoretical frameworks, and practical applications. You will also develop specialised skills in digital, global, or responsible marketing based on your chosen pathway, preparing you for dynamic roles in today's complex business environment.

What makes this course different?

Develop your marketing expertise and the critical, analytical, communication and ethical capabilities required for a successful marketing career.

• 'Block' teaching approach to create a more immersive learning experience

• Specialise in digital marketing, international marketing, or responsible marketing

• Choose an optional consultancy project and apply theory to practice to demonstrate your ability and passion for a subject of interest related to your degree

• Gain practical experience in project work, enhancing your skills to manage marketing research through diverse modules and inclusive assessments.

Study type	Taught
Level	RQF Level 7
Entry requirements	2:1 Honours degree or postgraduate diploma from a UK university (or overseas equivalent) in any subject. Applicants who demonstrate being able to exceed the minimum entry requirements will be given preference. IELTS 7.0 with no less that 6.5 in any band TOEFL: 95 overall with no less than 22 in any band
Location	Edgbaston Campus Edgbaston Birmingham B15 2TU