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University of Birmingham: Marketing
Institution | University of Birmingham View institution profile |
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Department | Birmingham Business School |
Web | https://www.birmingham.ac.uk |
pgadmissions-noreply@contacts.bham.ac.uk |
Doctor of Philosophy - PhD
Summary
**The PhD/MPhil/MSc (research) in Marketing programme offers a short taught component followed by a longer research phase. Taught modules allow you to broaden, as well as deepen, your knowledge of research methods whilst undertaking your own research and developing a set of transferable professional skills.**
Doctoral researchers will be capable of analysing a range of data using a range of qualitative and quantitative techniques. They will be able to explain theories underlying different approaches to social science research. Doctoral researchers are expected to participate to the fullest possible extent in the life of the Department of Marketing and the Business School. This means attending seminars organised by the Department of Marketing and more widely in the Business School thereby helping expose doctoral researchers to new ideas emanating from outside their own area of specialisation. It also requires actively participating in PhD workshops and conferences organised by the Department of Marketing, the Business School and Graduate School as well as institutions outside the University of Birmingham.
Ultimately all doctoral researchers will have the ability to characterise and solve business and marketing problems using advanced research tools. They should be able to derive policy implications from their research and communicate these to policy makers, practitioners and other academics in a manner which is comprehensible. They will also be able to peer review others’ research and offer constructive criticism; and to extend the frontiers of the discipline through their own innovative research.
Doctoral researchers may choose to become academics, work in Government, businesses, supranational organisations or in the research arms of major financial institutions. They are expected to achieve a substantial understanding of contemporaneous marketing and business issues enabling them to take a lead in ongoing debates within society. They will be aware of and understand the function of related institutions at both a national and international level.
Study type | Research |
---|---|
Level | RQF Level 8 |
Entry requirements | The Business School's entry requirement is a good honours degree (first or upper second class honours) awarded by a recognised University in an appropriate subject, and a merit in a relevant Master’s degree. We usually ask students for an average of 65 in the taught component of their Masters. All international students also need to show that they have adequate knowledge of written and spoken English. |
Location | Edgbaston Campus Edgbaston Birmingham B15 2TU |
Summary
**The PhD/MPhil/MSc (research) in Marketing programme offers a short taught component followed by a longer research phase. Taught modules allow you to broaden, as well as deepen, your knowledge of research methods whilst undertaking your own research and developing a set of transferable professional skills.**
Birmingham Business School has been placed 17 out of 101 business schools in the Research Excellence Framework (REF) 2014, according to the Association of Business Schools. 68% of our research activity was judged to be 'world-leading' (4) or 'internationally excellent' (3) according to the national REF results. This ranking puts us ahead of Aston, Cranfield, Edinburgh, Oxford and a range of other UK Schools.
Doctoral researchers will be capable of analysing a range of data using a range of qualitative and quantitative techniques. They will be able to explain theories underlying different approaches to social science research. Doctoral researchers are expected to participate to the fullest possible extent in the life of the Department of Marketing and the Business School. This means attending seminars organised by the Department of Marketing and more widely in the Business School thereby helping expose doctoral researchers to new ideas emanating from outside their own area of specialisation. It also requires actively participating in PhD workshops and conferences organised by the Department of Marketing, the Business School and Graduate School as well as institutions outside the University of Birmingham.
Ultimately all doctoral researchers will have the ability to characterise and solve business and marketing problems using advanced research tools. They should be able to derive policy implications from their research and communicate these to policy makers, practitioners and other academics in a manner which is comprehensible. They will also be able to peer review others’ research and offer constructive criticism; and to extend the frontiers of the discipline through their own innovative research.
Doctoral researchers may choose to become academics, work in Government, businesses, supranational organisations or in the research arms of major financial institutions. They are expected to achieve a substantial understanding of contemporaneous marketing and business issues enabling them to take a lead in ongoing debates within society. They will be aware of and understand the function of related institutions at both a national and international level.
Study type | Research |
---|---|
Level | RQF Level 8 |
Entry requirements | A good Honours degree or overseas equivalent; accreditation of prior learning (APL) may also be accepted; English language requirements may apply for international students. |
Location | Edgbaston Campus Edgbaston Birmingham B15 2TU |
MSc
Summary
**Designed for those with no previous background marketing knowledge, this course will develop your marketing expertise and the critical, analytical, communication and ethical capabilities required for a successful career.**
**Study marketing to boost your career**
In the dynamic and ever-changing world of business, evolving marketing theory and practice create and shape upcoming trends. The innovative design of this programme with a ‘block’ teaching approach offers a more immersive learning experience that gives you the option to specialise in a chosen pathway.
You will learn the theory and practice of marketing with our taught modules, while having the opportunity to specialise in either digital, global or responsible marketing pathways that will prepare you to the future challenges that face organisations, such as digitalisation and sustainability.
Industry workshops, and careers support will help you to develop transferable skills, such as agile working and resilience.
**Why study at Birmingham?**
-By studying at Birmingham Business School, you will be part of a prestigious community who studied at the oldest business school in the UK. Moreover, Birmingham Business School is part of an elite group of global business schools and holds the Triple-Crown accreditation from leading bodies AMBA, EQUIS and AACSB. The School is also a signatory of the Principles for Responsible Management Education (PRME).
-MSc Marketing is ranked #46 globally in the QS Masters in Marketing 2023 Ranking
-As part of this, during your studies, you will benefit from the Birmingham Business School Future Ready Graduate Framework, developed to prepare you for the future of work and enhance your experience and graduate attributes.
-You can develop your understanding of business in a practical way, by working on real-time projects with top global companies through our Future Leaders Certificate.
-This course is accredited by the Chartered Institute of Marketing. You will be able to gain industry-recognised qualifications at an accelerated pace, including the CIM Certificate in Professional Marketing or the CIM Certificate in Professional Digital Marketing.
Study type | Taught |
---|---|
Level | RQF Level 7 |
Entry requirements | In order to be considered, applicants will have or should be expecting to achieve an Honours degree (2:1 or higher) or postgraduate diploma from a UK university (or overseas equivalent) in any subject. Applicants who demonstrate being able to exceed the minimum entry requirements will be given preference. IELTS 7.0 with no less that 6.5 in any band |
Location | Edgbaston Campus Edgbaston Birmingham B15 2TU |
Summary
**Designed for those with no previous background marketing knowledge, this course will develop your marketing expertise and the critical, analytical, communication and ethical capabilities required for a successful career.**
**Study marketing to boost your career**
In the dynamic and ever-changing world of business, evolving marketing theory and practice create and shape upcoming trends. The innovative design of this programme with a ‘block’ teaching approach offers a more immersive learning experience that gives you the option to specialise in a chosen pathway.
You will learn the theory and practice of marketing with our taught modules, while having the opportunity to specialise in either digital, global or responsible marketing pathways that will prepare you to the future challenges that face organisations, such as digitalisation and sustainability.
Industry workshops, and careers support will help you to develop transferable skills, such as agile working and resilience.
Study type | Taught |
---|---|
Level | RQF Level 7 |
Entry requirements | In order to be considered, applicants will have or should be expecting to achieve an Honours degree (2:1 or higher) or postgraduate diploma from a UK university (or overseas equivalent) in any subject. Applicants who demonstrate being able to exceed the minimum entry requirements will be given preference. IELTS 7.0 with no less that 6.5 in any band |
Location | Edgbaston Campus Edgbaston Birmingham B15 2TU |
MSc (Res)
Summary
**The PhD/MPhil/MSc (research) in Marketing programme offers a short taught component followed by a longer research phase. Taught modules allow you to broaden, as well as deepen, your knowledge of research methods whilst undertaking your own research and developing a set of transferable professional skills.**
Doctoral researchers will be capable of analysing a range of data using a range of qualitative and quantitative techniques. They will be able to explain theories underlying different approaches to social science research. Doctoral researchers are expected to participate to the fullest possible extent in the life of the Department of Marketing and the Business School. This means attending seminars organised by the Department of Marketing and more widely in the Business School thereby helping expose doctoral researchers to new ideas emanating from outside their own area of specialisation. It also requires actively participating in PhD workshops and conferences organised by the Department of Marketing, the Business School and Graduate School as well as institutions outside the University of Birmingham.
Ultimately all doctoral researchers will have the ability to characterise and solve business and marketing problems using advanced research tools. They should be able to derive policy implications from their research and communicate these to policy makers, practitioners and other academics in a manner which is comprehensible. They will also be able to peer review others’ research and offer constructive criticism; and to extend the frontiers of the discipline through their own innovative research.
Doctoral researchers may choose to become academics, work in Government, businesses, supranational organisations or in the research arms of major financial institutions. They are expected to achieve a substantial understanding of contemporaneous marketing and business issues enabling them to take a lead in ongoing debates within society. They will be aware of and understand the function of related institutions at both a national and international level.
Study type | Research |
---|---|
Level | RQF Level 7 |
Entry requirements | The Business School's entry requirement is a good honours degree (first or upper second class honours) awarded by a recognised University in an appropriate subject, and a merit in a relevant Master’s degree. We usually ask students for an average of 65 in the taught component of their Masters. All international students also need to show that they have adequate knowledge of written and spoken English. |
Location | Edgbaston Campus Edgbaston Birmingham B15 2TU |
Summary
**The PhD/MPhil/MSc (research) in Marketing programme offers a short taught component followed by a longer research phase. Taught modules allow you to broaden, as well as deepen, your knowledge of research methods whilst undertaking your own research and developing a set of transferable professional skills.**
Birmingham Business School has been placed 17 out of 101 business schools in the Research Excellence Framework (REF) 2014, according to the Association of Business Schools. 68% of our research activity was judged to be 'world-leading' (4) or 'internationally excellent' (3) according to the national REF results. This ranking puts us ahead of Aston, Cranfield, Edinburgh, Oxford and a range of other UK Schools.
Doctoral researchers will be capable of analysing a range of data using a range of qualitative and quantitative techniques. They will be able to explain theories underlying different approaches to social science research. Doctoral researchers are expected to participate to the fullest possible extent in the life of the Department of Marketing and the Business School. This means attending seminars organised by the Department of Marketing and more widely in the Business School thereby helping expose doctoral researchers to new ideas emanating from outside their own area of specialisation. It also requires actively participating in PhD workshops and conferences organised by the Department of Marketing, the Business School and Graduate School as well as institutions outside the University of Birmingham.
Ultimately all doctoral researchers will have the ability to characterise and solve business and marketing problems using advanced research tools. They should be able to derive policy implications from their research and communicate these to policy makers, practitioners and other academics in a manner which is comprehensible. They will also be able to peer review others’ research and offer constructive criticism; and to extend the frontiers of the discipline through their own innovative research.
Doctoral researchers may choose to become academics, work in Government, businesses, supranational organisations or in the research arms of major financial institutions. They are expected to achieve a substantial understanding of contemporaneous marketing and business issues enabling them to take a lead in ongoing debates within society. They will be aware of and understand the function of related institutions at both a national and international level.
Study type | Research |
---|---|
Level | RQF Level 7 |
Entry requirements | A good Honours degree or overseas equivalent; accreditation of prior learning (APL) may also be accepted; English language requirements may apply for international students. |
Location | Edgbaston Campus Edgbaston Birmingham B15 2TU |
Master of Philosophy - MPhil
Summary
**The PhD/MPhil/MSc (research) in Marketing programme offers a short taught component followed by a longer research phase. Taught modules allow you to broaden, as well as deepen, your knowledge of research methods whilst undertaking your own research and developing a set of transferable professional skills.**
Doctoral researchers will be capable of analysing a range of data using a range of qualitative and quantitative techniques. They will be able to explain theories underlying different approaches to social science research. Doctoral researchers are expected to participate to the fullest possible extent in the life of the Department of Marketing and the Business School. This means attending seminars organised by the Department of Marketing and more widely in the Business School thereby helping expose doctoral researchers to new ideas emanating from outside their own area of specialisation. It also requires actively participating in PhD workshops and conferences organised by the Department of Marketing, the Business School and Graduate School as well as institutions outside the University of Birmingham.
Ultimately all doctoral researchers will have the ability to characterise and solve business and marketing problems using advanced research tools. They should be able to derive policy implications from their research and communicate these to policy makers, practitioners and other academics in a manner which is comprehensible. They will also be able to peer review others’ research and offer constructive criticism; and to extend the frontiers of the discipline through their own innovative research.
Doctoral researchers may choose to become academics, work in Government, businesses, supranational organisations or in the research arms of major financial institutions. They are expected to achieve a substantial understanding of contemporaneous marketing and business issues enabling them to take a lead in ongoing debates within society. They will be aware of and understand the function of related institutions at both a national and international level.
Study type | Research |
---|---|
Level | RQF Level 7 |
Entry requirements | The Business School's entry requirement is a good honours degree (first or upper second class honours) awarded by a recognised University in an appropriate subject, and a merit in a relevant Master’s degree. We usually ask students for an average of 65 in the taught component of their Masters. All international students also need to show that they have adequate knowledge of written and spoken English. |
Location | Edgbaston Campus Edgbaston Birmingham B15 2TU |
Summary
**The PhD/MPhil/MSc (research) in Marketing programme offers a short taught component followed by a longer research phase. Taught modules allow you to broaden, as well as deepen, your knowledge of research methods whilst undertaking your own research and developing a set of transferable professional skills.**
Birmingham Business School has been placed 17 out of 101 business schools in the Research Excellence Framework (REF) 2014, according to the Association of Business Schools. 68% of our research activity was judged to be 'world-leading' (4) or 'internationally excellent' (3) according to the national REF results. This ranking puts us ahead of Aston, Cranfield, Edinburgh, Oxford and a range of other UK Schools.
Doctoral researchers will be capable of analysing a range of data using a range of qualitative and quantitative techniques. They will be able to explain theories underlying different approaches to social science research. Doctoral researchers are expected to participate to the fullest possible extent in the life of the Department of Marketing and the Business School. This means attending seminars organised by the Department of Marketing and more widely in the Business School thereby helping expose doctoral researchers to new ideas emanating from outside their own area of specialisation. It also requires actively participating in PhD workshops and conferences organised by the Department of Marketing, the Business School and Graduate School as well as institutions outside the University of Birmingham.
Ultimately all doctoral researchers will have the ability to characterise and solve business and marketing problems using advanced research tools. They should be able to derive policy implications from their research and communicate these to policy makers, practitioners and other academics in a manner which is comprehensible. They will also be able to peer review others’ research and offer constructive criticism; and to extend the frontiers of the discipline through their own innovative research.
Doctoral researchers may choose to become academics, work in Government, businesses, supranational organisations or in the research arms of major financial institutions. They are expected to achieve a substantial understanding of contemporaneous marketing and business issues enabling them to take a lead in ongoing debates within society. They will be aware of and understand the function of related institutions at both a national and international level.
Study type | Research |
---|---|
Level | RQF Level 7 |
Entry requirements | A good Honours degree or overseas equivalent; accreditation of prior learning (APL) may also be accepted; English language requirements may apply for international students. |
Location | Edgbaston Campus Edgbaston Birmingham B15 2TU |
The University of Birmingham is a truly vibrant, global community of staff, students and researchers. As a founding Russell Group member and consistent top 100 university, Birmingham is recognised internationally for excellence in teaching and research and provides the best possible teaching, research facilities and support services to ensure postgraduates reach the peak of their potential.
With over 600 taught programmes and a wealth of research opportunities to choose from, Birmingham has one of the most extensive postgraduate course portfolios in the UK enabling you to work and study alongside world-leading academics in a diverse, multicultural community of over 14,000 …
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