University College Dublin: Digital Marketing

InstitutionUniversity College Dublin View institution profile
Department School of Business
Web www.ucd.ie/global
Email smurfit.admissions@ucd.ie
Telephone 00353 1716 4321
Study type Taught

Summary

This programme is aimed at marketing professionals with several years experience who wish to develop a deep understanding and high level of competence in the application of digital marketing tools and techniques. Students will learn: Analytical insight into the role of digital marketing in business and its current contribution to boosting effectiveness and efficiency within companies; the vital operational skills needed to successfully implement online advertising campaigns, social media marketing, e-CRM systems and web data analysis; the necessary balance of conceptual understanding and hands-on skills to help graduates succeed in their careers.

MSc

University College Dublin

 


Why UCD?
University College Dublin is one of Europe’s leading research-intensive universities. Ranked in the top 1% of institutions worldwide, in the overall 2019 QS World University Rankings, UCD was placed 185 in the world.

UCD, Ireland’s Global University, is Ireland’s largest university. Established in 1854, the university has a student body of over 34,000 students with some 8,000+ international students drawn from 139 countries. UCD is Ireland's leader in graduate education with over 9,000 graduate students; almost a quarter of whom are graduate research students.

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