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University College Birmingham: Global Meetings and Events Management

Institution University College Birmingham
Department X Legacy: Business School - MA/MSc/PGDip
Telephone 0121 232 4447
Study type Taught


OVERVIEW Become part of an events industry worth an estimated £70 billion to the UK economy, offering hundreds of thousands of jobs across a huge range of sectors. Whether you dream of managing festivals, music and sporting events or high-profile conferences, meetings and exhibitions, our Global Meetings and Events Management postgraduate course will give you advanced knowledge and skills for higher level careers in this dynamic industry.

Featuring in-depth modules enhancing your appreciation of global events theory and the complex strategic and operational tools used in the industry, our course will mould you into a skilled decision-maker who can cope with dynamic project management and maintain key partnerships while developing substantial avenues of funding or achieving sales targets. You will work on live current case studies and have the chance to plan, market and manage a real live event with one of our charity partners.

Our events management course offers a huge array of further opportunities, from an international residential trip to a multitude of industry visits and the option of a work placement in locations around the world. Thanks to our excellent partnership with event management software company Cvent, you can further boost your employability with additional specialist skills training, while you will also have access to state-of-the-art video and podcast facilities in our Digital Skills Hub.

WHY CHOOSE THIS COURSE? - Residential visit – Study the role of events in tourism development on a visit to a global destination, with essential fees covered by the University – past trips have included Milan, New York, Copenhagen, Athens and Vienna

  • Work placement – Put your skills into practice on an optional 3 to 6-month placement in the industry

  • Enrichment – Hear from guest speakers and visit a wide array of major events and venues including ICC Birmingham, Telford International Conference Centre and International Confex in London

  • Practical application – Work on live current case studies and develop further skills using Cvent event management software, with additional certification to boost your CV

  • Team Scotland partnership – Our University will be the home for Team Scotland at the 2022 Commonwealth Games in Birmingham, offering exciting opportunities for our students to work with the team and its athletes

ACCREDITATIONS AND PARTNERSHIPS This course is accredited by the Institute of Hospitality.

University College Birmingham offers training in Cvent event management software, while we are also a member of various industry associations including EVCOM, MIA, AEME and NOEA.

PLACEMENTS Our course offers you the option of a six-month placement on successful completion of the taught part of the course. You are required to secure your own placement with the support of our experienced hired@UCB employability team.

Employers we have worked with include Westin Hilton Head Island Resort and Spa (South Carolina), Marriott Brussels (Belgium), Exponex Ltd (Czech Republic), Holiday Inn Birmingham City Centre, Genting UK (Birmingham) and Peach Pubs (Birmingham).

CAREERS AND PROGRESSION Examples of careers you could pursue following this course: - Conference centre manager

  • Event manager

  • Hotel manager (small hotel or deputy of larger hotel)

  • Market researcher

  • Marketing executive

  • Public relations officer

Please refer to our website for the latest updates to this course


Postgraduate Diploma - PgDip

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