Staffordshire University: Customer and Data Analytics

InstitutionStaffordshire University View institution profile
Department Staffordshire Business School
Telephone 01782 294000
Study type Taught


The MSc Customer and Data Analytics is designed to prepare the next generation of Customer Experience and User Experience managers to work in a wide range of industry sectors. This multidisciplinary masters focuses on the data behind emerging technologies and their impact on the customer journey. You will learn to use data to make informed decisions which are innovative and collaborative and research, analyse, design and test elaborate customer experience systems before providing solutions to complex problems. You will establish yourself as a CX strategist and become an expert market researcher through analysing consumer behaviour for business solutions.

Throughout your course, you will work on real-time problems in hands-on consulting projects that develop your skills to lead and drive digital change throughout a range of organisations. Problems could include helping businesses to enter new markets, measure performance in existing markets or optimising growth within diverse portfolios. You will be taught by a range of experts from the fields of adaptive leadership, design thinking and human behaviour and take part in exposure workshops designed to immerse you in the latest technology.

You will learn to use software such as NoSQL Datastores, SQL Server Enterprise, MongoDB, CouchDB, Apache Hadoop, R statistical package, IBM SPSS statistics, JetBrains PyCharm (IDE for Python), Visual Studio Professional 2017 (IDE for C#), Microsoft Visio, Java SDK and NetBeans. You will also learn to work in development environments for Fitbit, Alexa and Google home and mobile devices/smartwatches/ smart home devices as well as data visualisation software like Tableau, ggplot2, Seaborn, MatPlotLib, ggvis, and MS Excel.

On successful completion of study, we will issue the following award: MSc Customer and Data Analytics. A part-time course option is also available.


Staffordshire University

At Staffordshire University, we provide high-quality postgraduate education across a wide range of subject areas including computing, design, law, psychology, engineering and healthcare. Whether you want to push the boundaries of your professional practice, or you are challenging yourself with a change in career – Staffordshire university can help you achieve your goals.

Our main campus is based in Stoke-on-Trent, with the major cities of Birmingham, Manchester and Liverpool all under an hour’s commute.  Plus, we have a specialist healthcare Centre of Excellence in Stafford and Staffordshire University London’s Digital Institute offering the latest in tech courses …

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