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Richmond, The American International University in London: Luxury Brand Management

Institution Richmond, The American International University in London
Department Richmond, The American International University in London
Web https://www.richmond.ac.uk
Email admissions@richmond.ac.uk
Telephone 020 8332 8330
Study type Taught

Summary

Our MA in Luxury Brand Management provides students with key strategic marketing and management skills, with specific focus on delivering knowledge in luxury brand management, branding, positioning, audience and market segmentation, new product launches and the acquisition of marketing channels.

Not only that but you will also gain two degrees, one from the UK and one from the US, opening up career doors on both sides of the Atlantic and internationally.

Real time insights of industry experts bring theory to life, with the help of Condé Nast College of Fashion & Design. Explore emerging trends in luxury brands, marketing strategy and management case studies, delivered in an interactive classroom environment. A regular speaker programme provides inspirational lectures from notable alumni and luxury brand industry professionals (from organisations such as Chanel) as well as a chance to visit luxury brand headquarters and fashion houses in London. Anna Wintour, Stella McCartney and Victoria Beckham are just some of the international fashion and celebrity icons who have taken part in the speaker programme.

The partnership with Condé Nast College also provides students with additional study material, accessible through their network of affiliate publications such as Vogue, Condé Nast Traveller, Tatler, Brides, Vanity Fair, and GQ, with access to the Vogue archive and a tour of Vogue House.

Our MA Luxury Brand Management students also have the exciting opportunity to join the Condé Nast College of Fashion and Design annual trip to New York and Paris and receive an invitation to go to London Fashion Week as well as guest membership at L’Escargot, a private members’ club in Soho.

MA

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