Richmond, The American International University in London: Luxury Brand Management

InstitutionRichmond, The American International University in London
Department Richmond, The American International University in London
Web https://www.richmond.ac.uk
Email admissions@richmond.ac.uk
Telephone 020 8332 9000
Study type Taught

Summary

The MA in Luxury Brand Management is designed to equip individuals, at any stage of their career, with the necessary scholarly and professional skills to develop a deep and critical understanding of luxury brand management, whilst preparing you for an uncertain and competitive future.

Drawing from the opinions of industry experts and recent research undertaken by our faculty, every effort has been made to create a masters degree that balances historical perspectives with emerging trends. As such, the programme takes a holistic approach to this growing field, and you will be exposed to concepts from business and management theory, alongside behavioural psychology, psychoanalysis, culture theory, anthropology and design. There is also a strong emphasis on understanding different consumption practices globally – linked to various cultures, sub-cultures, ethnicities, and nationalities.

Through the use of innovative assessments, where you will be required to produce industry reports, strategy documents, and video documentaries: you will be immersed in an interactive classroom experience, which also brings in visiting faculty from industry – with the aim of encouraging you to enhance your critical thinking, commercial skills, and entrepreneurial flair.

MA

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