Queen's University Belfast: Marketing

InstitutionQueen's University Belfast View institution profile
Department Queen's Management School
Web http://www.qub.ac.uk
Email askahss@qub.ac.uk
Study type Taught

Summary

Designed for the digital marketing environment, the MSc in Marketing encompasses elements of marketing management and strategy, consumer behaviour, digital marketing (including Google Analytics), marketing analytics (including SAS database training), research methods and international marketing.

The MSc Marketing programme has been designed to equip the next generation of marketing professionals with the necessary conceptual, analytical and practical skills required by firms to compete in the global marketplace.

MSc

Queen's University Belfast

 

About
Founded in 1845 as Queen's College Belfast, one of three Queen's Colleges in Ireland, it became an independent university in 1908 and is the ninth oldest university in the UK. Today, Queen’s is a member of the Russell Group, combining excellence in research and education with a student-centred ethos.

Queen’s is ranked 8th in the UK for Research Intensity with over 75% of its research assessed as ‘world-leading’ or ‘internationally excellent’ in REF 2014.

Building on its disciplinary excellence, the University has created four new flagship Global Research Institutes which bring leading academics together …

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