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Queen's University Belfast: Marketing

Institution Queen's University Belfast
Department Queen's Management School
Web https://www.qub.ac.uk
Email askahss@qub.ac.uk
Study type Taught

Summary

Designed for the digital marketing environment, the MSc in Marketing encompasses elements of marketing management and strategy, consumer behaviour, digital marketing (including Google Analytics), marketing analytics (including SAS database training), research methods and international marketing.

The MSc Marketing programme has been designed to equip the next generation of marketing professionals with the necessary conceptual, analytical and practical skills required by firms to compete in the global marketplace.

MSc

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