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June 30, 2021

UCA launches MA in Digital Fashion – the first of its kind in the world!

University for the Creative ArtsThe University for the Creative Arts (UCA) is preparing to welcome the first students to its new MA in Digital Fashion – the first of its kind in the world.

Designed to cater for the rapidly emerging sector of the fashion industry where garments exist purely in the digital sphere, the MA in Digital Fashion prepares students for careers with leading fashion houses and gaming companies and eventually, the high street.

Currently, designer virtual garments are selling for thousands of pounds – for example a virtual Gucci gown which will never exist in the physical world recently sold for $9,000 – showing just how lucrative the market is. But it’s expected this new way of wearing the latest looks will extend to mainstream or “fast” fashion where regular shoppers will have the chance to “try before they buy” in a virtual changing room from the comfort of their own home. As well as the convenience of this new way of experiencing clothes, digital fashion also helps reduce environmental impact, with less waste.


Professor Jules Dagonet, Head of UCA’s School of Fashion, explains, “We are excited to offer this pioneering new course, the first of its kind in the UK and globally.

She continues, “It represents the next wave of 3D digital fashion, which sits at the crossroads between games and fashion. It encompasses the digitisation of the supply chain, the emergence of virtual catwalks and virtual try-ons, all the way up to pure virtual garments designed for games and social media platforms. UCA, as a comprehensive, award-winning creative university, is ideally positioned to train the next generation of 3D fashion designers.”

The one-year full-time MA course will be based at UCA’s Rochester campus.

Find out more about UCA’s MA in Digital Fashion.

Looking for funding for postgraduate studies? Check out the exclusive bursaries on offer from Postgrad Solutions.  

Content added on 30th June 2021. 

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