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Manchester Metropolitan University: International Fashion Marketing

Institution Manchester Metropolitan University View institution profile
Department Marketing, Operations and Digitial Business
Web www.mmu.ac.uk/international
Email courses@mmu.ac.uk
Telephone 0161 247 69 69
Study type Taught

Summary

The fashion industry is constantly evolving and now more than ever is undergoing extreme transformative change. A new generation of consumers are rallying against the fast-fashion ethos and are instead favouring a more cyclical approach to consumption and production. Cultural shifts are also affecting the industry, with brands having to re-evaluate their cultural purpose, identity and the way in which they communicate to the consumer to ensure greater transparency and authenticity.

This programme is aimed at students who want to gain experience of both the strategic and creative aspects of fashion marketing. Whilst studying on MSc International Fashion Marketing, students will produce innovative marketing campaigns for fashion brands through a variety of different communications media, while supporting their strategic and creative process with fundamental theoretical knowledge. They will also learn how to adapt and thrive in an ever-changing global market and forge a successful career in the creative and cultural industries.

With a strong emphasis on employability and social responsibility, this course will equip its students with a mastery of the key skills required to help evolve the fashion system to become more ethically conscious, socially progressive and environmentally sustainable.

MSc

Manchester Metropolitan University


 

Manchester Metropolitan University is home to a diverse community of international students from over 100 countries.

Located in the centre of Manchester, Manchester Met’s campus is conveniently located close to the city’s many world-renowned music, sports and cultural venues, as well as the second-largest Chinatown in Britain.

The University is undergoing a £400m investment programme to enhance its teaching and research facilities, buildings and public spaces. This includes the opening of their Institute of Sport and School of Digital Arts (SODA).  

Manchester Metropolitan conducts research in fields that are actively shaping the world, both now and in …

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