Manchester Metropolitan University: International Fashion Marketing

InstitutionManchester Metropolitan University View institution profile
Department Marketing, Operations and Digitial Business
Web www.mmu.ac.uk/international
Email courses@mmu.ac.uk
Telephone 0161 247 69 69
Study type Taught

Summary

The fashion industry is constantly evolving and now more than ever is undergoing extreme transformative change. A new generation of consumers are rallying against the fast-fashion ethos and are instead favouring a more cyclical approach to consumption and production. Cultural shifts are also affecting the industry, with brands having to re-evaluate their cultural purpose, identity and the way in which they communicate to the consumer to ensure greater transparency and authenticity.

This programme is aimed at students who want to gain experience of both the strategic and creative aspects of fashion marketing. Whilst studying on MSc International Fashion Marketing, students will produce innovative marketing campaigns for fashion brands through a variety of different communications media, while supporting their strategic and creative process with fundamental theoretical knowledge. They will also learn how to adapt and thrive in an ever-changing global market and forge a successful career in the creative and cultural industries.

With a strong emphasis on employability and social responsibility, this course will equip its students with a mastery of the key skills required to help evolve the fashion system to become more ethically conscious, socially progressive and environmentally sustainable.

MSc

Manchester Metropolitan University

 

A modern university in a great global city 
Manchester Metropolitan University  has a proud heritage dating back to 1824. It is one of the largest universities in the UK, with over 34,000 students, and is home to a diverse international student population from more than 130 countries. 

The University is ranked amongst the world’s top 200 universities under 50 years old*, which is a measure of its commitment to delivering and supporting quality research and teaching. 

Location 
Manchester Metropolitan’s campus is located in the centre of Manchester, amongst world-renowned music, arts, shopping and sports venues …

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