Keele University: Enterprise and Innovation

InstitutionKeele University View institution profile
Department Keele Business School
Telephone 01782 734010
Study type Taught


On our exciting new flagship MSc, you’ll interact with entrepreneurs and start-ups, working on real-life business projects while you learn to give you the skills, knowledge and versatility to create and lead change with confidence in dynamic, unpredictable, complex and diverse environments.

Capitalising on Keele Business School’s co-location with the Smart Innovation Hub, you’ll engage not only with leading academics but with start-ups and entrepreneurs to gain a thorough grounding in current theories and concepts of enterprise and innovation, while watching entrepreneurs in action.

Thanks to our involvement in the EU-funded Keele Research and Innovation Support Programme (KRISP), you’ll be able to experience the challenges business managers face first hand, giving you a unique insight into broader business operations and the technological, legal, financial, ethical and economic constraints in developing new products, processes or services. To date, we’ve helped over 200 small to medium-sized enterprises (SMEs) in Stoke-on-Trent and Staffordshire.

Team building, group work, research, presentations and projects will help you develop vital management skills, such as business planning, decision-making, problem-solving, communication, delegation and time management.

A course highlight is the Creative and Personal Development study trip, a week-long residential team building exercise where you’ll disconnect from the outside world and work in teams to solve a real business issue. The event culminates with a dinner hosted, planned and served by you, after which you’ll present your findings and receive feedback from the businesses you’ve worked with.

Your final project gives you another opportunity to directly transfer your learning to the workplace by researching a current management topic, responding to a specific business issue or undertaking a ‘live’ work-based project.

Our goal is to get you ‘work ready plus’ by the time you graduate – ready to work industries that may not yet exist and with technology not yet invented, in other words, able to adapt and thrive in an uncertain tomorrow.


Keele University


We’re Keele University and we’re different

Founded in 1949, we value our excellence in teaching as highly as our global research. At Keele, we are committed to providing our students with outstanding teaching facilities on campus which include the newly developed David Attenborough Laboratories and Keele Business School. Our students will benefit from our highly rated library facilities and have one-to-one support from our established academics. Keele has a beautiful 600-acre campus in North Staffordshire and is located beside the market town of Newcastle-under-Lyme and evolving city of Stoke-on-Trent. Our central location in England gives our students …

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