find your perfect postgrad program
Search our Database of 30,000 Courses

GCU London: Luxury Brand Management

Institution GCU London
Department Marketing
Web http://www.gculondon.ac.uk
Email enquiries@gculondon.ac.uk
Telephone 0203 369 3000
Study type Taught

Summary

Through this programme, you'll master the tools and strategies of the global luxury market, launching your successful career in this fascinating industry. Luxury markets are becoming more competitive, more complex and more polarised; with the relevant, up-to-date industry knowledge you'll acquire in this programme, you'll be ready to meet those challenges head-on.

The curriculum emphasises data analysis to support evidence-based decision-making.

  • Develop the analytical skills to examine issues that affect the luxury sector

  • Practise creative and critical thinking for innovative solutions

  • Examine the challenges of global expansion while maintaining brand exclusivity

  • Learn by collaborating with your classmates and thinking like an entrepreneur

  • Strengthen your problem-solving capabilities with case studies, business challenges and a live brief project developed in partnership with industry

  • Explore responsible leadership and ethical decision-making in the context of the luxury market, considering the common good alongside profitability

In the MBA Luxury Brand Management, you will explore key brand concepts such as authenticity, exclusivity and craftsmanship, balanced with brand access and immediacy. Then you'll develop your understanding of how these issues intersect with digital technology and contemporary culture.

MBA

Not what you are looking for?

Browse other courses in Business studies, Marketing or Brand management, or search our comprehensive database of postgrad programs.

Scholarship Opportunity with Postgrad.com

Are you a PG student at this University or have you applied to study a postgraduate program at a university in Europe? Tell us your plans and qualify for a £500.00 PGS Scholarship.

Click here