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Staffordshire University The Boom In Digital Marketing Webinar 10 April 2019

April 10, 2019

Staffordshire UniversityStaffordshire University is holding a free online webinar about ‘The boom in digital marketing’ on Wednesday 10th April 2019, from 3-3.30pm.

It’s the 21st century, and traditional marketing is dying. People are avoiding telemarketing, junk mail has a fast-track to the trash, and pre-recorded TV is making classic adverts redundant. So where do we sell our products? How can we reach new customers? The answer: digital marketing.

Staffordshire University’s senior lecturer in digital and strategic marketing Paul Dobson presents a masterclass on the new age of marketing. During this webinar you’ll find out why it’s important to put the customer in control of the advertisements, how precise targeting can yield the best conversion percentage, and how you can drive brand loyalty through portable marketing on mobile and tablet. There will also be information about the Digital Marketing Management MSc, plus Paul will be online to answer questions live after the webinar.

Find out more about postgraduate study at Staffordshire University

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