Coventry University: Marketing Management

InstitutionCoventry University View institution profile
Department School of Marketing and Management
Web http://www.coventry.ac.uk/study-at-coventry/2018-january-may-september-pg-uk/
Study type Taught

Summary

With a focus on customer insight and contemporary issues in marketing, this Chartered Institute of Marketing (CIM) accredited course helps you to develop practical skills and provides a strategic perspective on marketing management.

You will be taught how to interpret market data, provide situational analysis and make recommendations for strategic developments, able to develop marketing and advertising campaigns which adapt to changing market conditions.

Coventry University is a CIM accredited study centre, one of a few UK universities that enables you to top up your Master’s to obtain the CIM Professional Diploma in Marketing qualification. You will have the opportunity to apply your knowledge in our digital marketing lab, analyse real-life business case studies, work on ‘live’ projects and hear from industry guest speakers. The course also includes the Chartered Management Institute (CMI) accredited module, Global Professional Development. Students who successfully complete the CMI module will also gain a Level 7 Certificate in Strategic Leadership and Management and a Level 7 Award in Professional Consulting.

MA

Coventry University




Enhance your career options
Undertaking a postgraduate degree can help to improve your career prospects, move you up a career level and enhance your skills. But you probably already know this, otherwise you wouldn’t be considering it! Did you know 91% of Coventry University graduates were employed or in further study six months after graduation (DLHE survey 2016/17, PGT UK - published 2018)?

Flexible learning
You shouldn't have to put your life on hold to learn new skills. You can start studying at Coventry University in January, May or September; meaning you can pick a start ...

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