Coventry University: Marketing Management

InstitutionCoventry University View institution profile
Department School of Marketing and Management
Web www.coventry.ac.uk/postgraduate
Study type Taught

Summary

With a focus on customer insight and contemporary issues in marketing, this Chartered Institute of Marketing (CIM) accredited course helps you to develop practical skills and provides a strategic perspective on marketing management.

You will be taught how to interpret market data, provide situational analysis and make recommendations for strategic developments, able to develop marketing and advertising campaigns which adapt to changing market conditions.

Coventry University is a CIM accredited study centre, one of a few UK universities that enables you to top up your Master’s to obtain the CIM Professional Diploma in Marketing qualification. You will have the opportunity to apply your knowledge in our digital marketing lab, analyse real-life business case studies, work on ‘live’ projects and hear from industry guest speakers. The course also includes the Chartered Management Institute (CMI) accredited module, Global Professional Development. Students who successfully complete the CMI module will also gain a Level 7 Certificate in Strategic Leadership and Management and a Level 7 Award in Professional Consulting.

MA

Coventry University


Coventry University is a dynamic university that provides high quality education to students. Our teaching, staff, facilities and student experience have all been recognised as being among the finest in the sector and our future is looking bright as a modern university with a flourishing global reputation.

Why choose Coventry University?

  • Top 15 for five years running in the Guardian University Guide (2016-2020)
  • Awarded University of the Year for Student Experience (The Times and Sunday Times Good University Guide 2019)
  • 1st for Overseas Experiences (based on student trips abroad from HESA 2016/17 data)
  • Gold for outstanding teaching ...

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