Coventry University: International Events Management

InstitutionCoventry University View institution profile
Department School of Marketing and Management
Study type Taught


Events are an integral part of our 21st century society. They contribute significantly to tourism, creative enterprise, business development and information exchange, as well as customer, community or fan engagement.

This postgraduate events management programme blends theory and practice-oriented study to provide you with the advanced skills and knowledge to organise all manner of events successfully – from the initial planning stages right through to design, implementation and evaluation.

We aim to prepare you to produce and operate live events, familiarising you with a variety of events, including conferences, conventions, global summits, festivals, product launches, sporting spectacles and corporate hospitality. We will teach you how to overcome challenges and mitigate risks and issues that can arise.

We also examine how the external environment impacts on event organisers and organisations, particularly the economic, legal, ethical, political and sociological dimensions, looking at issues such as CSR, increased professionalisation and internationalisation.

We have excellent links with local employers, including the National Exhibition Centre (NEC) and National Indoor Arena (NIA) in Birmingham, as well as the Ricoh Arena in Coventry), which provide input to course management and development.

You’ll have the opportunity to showcase and run live events throughout the course and attend field trips to experience how events are run both in the UK and abroad (additional costs may apply).

Key course benefits;

- Strong educational partnership with Eventsforce providing access to specialist event management software.

- With over 5,000 students, Coventry Business School is one of the largest in Europe, rated as ‘excellent’ by Eduniversal.

- Ranked 18th best in the UK for ‘Business, Management and Marketing’ in the UK in the Guardian University Guide 2019.

- We are members of and currently seeking accreditation for this course from the Association of Event Management Educators (AEME).

- Taught by staff recognised nationally and internationally in their respective fields of specialism, who have published in Event Management and European Sport Management Quarterly, to name but a few.

- We are ranked as the UK’s top modern university by the Guardian 2019 and received a Gold rating for Teaching Excellence by the Teaching Excellence Framework (TEF).

- Experienced teaching staff, with mix of academic and industry experience, including staff who have worked as operations managers in conference venues and luxury hotels, sports marketing companies and managing sport venues, as well as an AEME committee member.

- Access to a range of industry visits and fieldtrips, which has previously included visits to well-known event venues and talks from events professionals at the Echo Arena, Cavern Club and St. Georges Hall in Liverpool, Ricoh Arena in Coventry, and Aviva Stadium and Croke Park in Dublin (additional costs may apply).


Coventry University

Coventry University is a dynamic university that provides high quality education to students. Our teaching, staff, facilities and student experience have all been recognised as being among the finest in the sector and our future is looking bright as a modern university with a flourishing global reputation.

Why choose Coventry University?

  • Top 15 for five years running in the Guardian University Guide (2016-2020)
  • Awarded University of the Year for Student Experience (The Times and Sunday Times Good University Guide 2019)
  • 1st for Overseas Experiences (based on student trips abroad from HESA 2016/17 data)
  • Gold for outstanding teaching ...

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