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Coventry University: Digital Marketing Management
| Institution | Coventry University View institution profile |
|---|---|
| Department | School of Marketing and Management |
| Web | www.coventry.ac.uk/postgraduate |
| Study type | Taught |
MSc
Summary
Covering the broad range of digital marketing, this course allows you the opportunity to explore how digital marketing strategies are produced, how digital marketing is measured and optimised, and how you can lead in the industry.
- Modules focused on how to manage global teams.
- Oversee the entire digital marketing process.
- Explore theoretical knowledge, skills and personal attributes to help you become a leader in the digital marketing industry.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis. Applications from candidates with relevant experience are encouraged and will be considered on an individual basis. For more details, please contact us using our online form for UK students. We recognise a breadth of qualifications; speak to one of our advisers today to find out how we can help you. |
| Location | Main Site Priory Street Coventry CV1 5FB |
Summary
Covering the broad range of digital marketing, this course allows you the opportunity to explore how digital marketing strategies are produced, how digital marketing is measured and optimised, and how you can lead in the industry.
- Modules focused on how to manage global teams.
- Oversee the entire digital marketing process.
- Explore theoretical knowledge, skills and personal attributes to help you become a leader in the digital marketing industry.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis. Applications from candidates with relevant experience are encouraged and will be considered on an individual basis. For more details, please contact us using our online form for UK students. We recognise a breadth of qualifications; speak to one of our advisers today to find out how we can help you. |
| Location | Main Site Priory Street Coventry CV1 5FB |
Summary
Covering the broad range of digital marketing, this course allows you the opportunity to explore how digital marketing strategies are produced, how digital marketing is measured and optimised, and how you can lead in the industry.
- Modules focused on how to manage global teams.
- Oversee the entire digital marketing process.
- Explore theoretical knowledge, skills and personal attributes to help you become a leader in the digital marketing industry.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis. Applications from candidates with relevant experience are encouraged and will be considered on an individual basis. For more details, please contact us using our online form for UK students. We recognise a breadth of qualifications; speak to one of our advisers today to find out how we can help you. |
| Location | Main Site Priory Street Coventry CV1 5FB |
Summary
Covering the broad range of digital marketing, this course allows you the opportunity to explore how digital marketing strategies are produced, how digital marketing is measured and optimised, and how you can lead in the industry.
- Modules focused on how to manage global teams.
- Oversee the entire digital marketing process.
- Explore theoretical knowledge, skills and personal attributes to help you become a leader in the digital marketing industry.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis. Applications from candidates with relevant experience are encouraged and will be considered on an individual basis. For more details, please contact us using our online form for UK students. We recognise a breadth of qualifications; speak to one of our advisers today to find out how we can help you. |
| Location | Main Site Priory Street Coventry CV1 5FB |
Summary
Covering the broad range of digital marketing, this course allows you the opportunity to explore how digital marketing strategies are produced, how digital marketing is measured and optimised, and how you can lead in the industry.
- Modules focused on how to manage global teams.
- Oversee the entire digital marketing process.
- Explore theoretical knowledge, skills and personal attributes to help you become a leader in the digital marketing industry.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis. Applications from candidates with relevant experience are encouraged and will be considered on an individual basis. For more details, please contact us using our online form for UK students. We recognise a breadth of qualifications; speak to one of our advisers today to find out how we can help you. |
| Location | Main Site Priory Street Coventry CV1 5FB |
Summary
Covering the broad range of digital marketing, this course allows you the opportunity to explore how digital marketing strategies are produced, how digital marketing is measured and optimised, and how you can lead in the industry.
- Modules focused on how to manage global teams.
- Oversee the entire digital marketing process.
- Explore theoretical knowledge, skills and personal attributes to help you become a leader in the digital marketing industry.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis. Applications from candidates with relevant experience are encouraged and will be considered on an individual basis. For more details, please contact us using our online form for UK students. We recognise a breadth of qualifications; speak to one of our advisers today to find out how we can help you. |
| Location | Main Site Priory Street Coventry CV1 5FB |
Summary
By studying MSc Digital Marketing Management, you will be given the opportunity to explore a variety of topics related to digital marketing management.
Through a strong focus on corporate engagement, the course should enable you to learn a wide range of transferable skills which, upon successful completion, may enhance your potential future employability. You may be tasked with producing a digital marketing project, examining the impact of digital and disruptive technology for marketing, exploring how to communicate ideas to different audiences, and the opportunity to undertake online presentations and take part in a simulated electronic business game.
The course also grapples with the rise of disruptive technologies, that could significantly alter the way businesses or industries operate – in recent years, some of these disruptions have had a major impact on marketing, with technologies such as blockchain, or the availability of big data, altering the way firms do business. The module ‘Disruptive Technology in Marketing’ seeks to build your understanding of how these technologies can benefit marketers, particularly in the digital space, and aims to challenge you to manage the risks also associated with them.
Other areas covered on the course include exploring how to manage digital marketing projects, which can be complex in their scope and usage of technology, and exploring how to effectively examine and interpret digital marketing analytics, an essential tool in informing strategic marketing decisions from a management perspective. When coupled with a module focused on consumer behaviour, you will explore how organisations build their knowledge of people’s behaviours online, and ensure campaigns are effective in an increasingly digitised business environment.
When exploring digital marketing management, the course should help you develop a range of transferable and relevant skills such as developing an understanding of consumer behaviour as well as the chance to produce a marketing communications situations analysis and undertake a boardroom pitch of a marketing communications campaign for a client. You will also examine how to manage global marketing teams.
This course can be offered on a part-time basis, with study over two years. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. You can make an enquiry about part-time study using our online forms, for UK and for EU/International students.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Accepted applicants should hold an honours degree 2:2 or above in a relevant academic discipline. Applicants with a degree in another discipline or with relevant experience will be considered on an individual basis. |
| Location | Main Site Priory Street Coventry CV1 5FB |
Summary
By studying MSc Digital Marketing Management, you will be given the opportunity to explore a variety of topics related to digital marketing management.
Through a strong focus on corporate engagement, the course should enable you to learn a wide range of transferable skills which, upon successful completion, may enhance your potential future employability. You may be tasked with producing a digital marketing project, examining the impact of digital and disruptive technology for marketing, exploring how to communicate ideas to different audiences, and the opportunity to undertake online presentations and take part in a simulated electronic business game.
The course also grapples with the rise of disruptive technologies, that could significantly alter the way businesses or industries operate – in recent years, some of these disruptions have had a major impact on marketing, with technologies such as blockchain, or the availability of big data, altering the way firms do business. The module ‘Disruptive Technology in Marketing’ seeks to build your understanding of how these technologies can benefit marketers, particularly in the digital space, and aims to challenge you to manage the risks also associated with them.
Other areas covered on the course include exploring how to manage digital marketing projects, which can be complex in their scope and usage of technology, and exploring how to effectively examine and interpret digital marketing analytics, an essential tool in informing strategic marketing decisions from a management perspective. When coupled with a module focused on consumer behaviour, you will explore how organisations build their knowledge of people’s behaviours online, and ensure campaigns are effective in an increasingly digitised business environment.
When exploring digital marketing management, the course should help you develop a range of transferable and relevant skills such as developing an understanding of consumer behaviour as well as the chance to produce a marketing communications situations analysis and undertake a boardroom pitch of a marketing communications campaign for a client. You will also examine how to manage global marketing teams.
This course can be offered on a part-time basis, with study over two years. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. You can make an enquiry about part-time study using our online forms, for UK and for EU/International students.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Accepted applicants should hold an honours degree 2:2 or above in a relevant academic discipline. Applicants with a degree in another discipline or with relevant experience will be considered on an individual basis. |
| Location | Main Site Priory Street Coventry CV1 5FB |
Coventry University is a provider of world-class teaching, learning and impactful research, and push the boundaries of what higher education can achieve regionally, nationally and across the world.
We are a place where all students can achieve their ambitions. We focus on employability, practical learning and personalised support. We help our students to get the knowledge and skills they need for their chosen career and support them to develop confidence in themselves and their abilities.
You can choose from a wide range of postgraduate courses or research degrees which are delivered from our main campuses in Coventry and London. Some …
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