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Coventry University: Digital Marketing Management

Institution Coventry University View institution profile
Department School of Marketing and Management
Study type Taught


Our course applies broad management and marketing concepts to specific areas of digital technologies, to develop your expertise, knowledge and skills in digital marketing. This means you will have the opportunity to develop a mix of some highly transferable marketing and project management skills, but with the additional advantage of having a specialised subject expertise in the field of digital marketing.

We also have specifically designed teaching spaces, such as the DigiCom Lab - which recreates a digital marketing studio - and is designed to encourage creative thinking and the applied use of technologies and industry-standard software, including Adobe Comp, Adobe Slate, Adobe Voice, Behance, WordPress and social media platforms. It also allows for the analysis of multifaceted technical and complex issues in digital marketing analytics, the managing of global marketing teams and strategic digital marketing issues and sound judgements at the forefront of contemporary digital marketing management, both domestically and globally.

A key part of our approach is to embed problem-solving and the use of real-life problem-based scenarios, or live projects to frame the teaching and learning approaches. Furthermore, you will have opportunities to develop areas of subject expertise through the Postgraduate Dissertation/Consultancy Project. This can help provide a pathway for early research career progression to a PhD, for example, or to a digital marketing management position. This is further complemented by practitioner guest speakers and industry visits (for some industry visits there may be an additional small fee).

Embedded employability is also a key focus for this course with a range of initiatives offered that can allow you to demonstrate applied learning and continued professional development.

All our marketing courses have a strong global outlook, reflected in the range of cases studies used in teaching, or in the opportunity to participate in the Global Leaders programme run by Coventry University.

Key course benefits;

  • Chance to participate in live project briefs, which has previously included a Google online marketing challenge.

  • Opportunities to participate in industry field trips, to advertising agencies and exhibitions.

  • Guest speakers from industry speaking about various marketing challenges, for example, Big Data, social media and online customer engagement.

  • Vibrant student community with lots of student-led social events and activities, such as fundraising for UK Boston Terrier Rescue, Shakespeare House, and breast cancer charities.

  • Staff stay abreast of marketing issues and trends, sharing their experience of relevant national and international conferences, such as those organised by the Academy of Marketing or the European Marketing Academy.

Accreditation and Professional Recognition This course is accredited and recognised by the Chartered Management Institute (CMI) and Chartered Institute of Marketing (CIM).


Coventry University

Coventry University is a dynamic university that provides high quality education to students. Our teaching, staff, facilities and student experience have all been recognised as being among the finest in the sector and our future is looking bright as a modern university with a flourishing global reputation.

Why choose Coventry University?

  • Top 15 for five years running in the Guardian University Guide (2016-2020)
  • Awarded University of the Year for Student Experience (The Times and Sunday Times Good University Guide 2019)
  • 1st for Overseas Experiences (based on student trips abroad from HESA 2016/17 data)
  • Gold for outstanding teaching and …
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