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Coventry University: Brand Management

Institution Coventry University View institution profile
Department School of Marketing and Management
Web www.coventry.ac.uk/postgraduate
Study type Taught

Summary

In modern business, a powerful and well-managed brand is key to standing out in a crowded marketplace, with many of the world’s most successful companies also boasting successful brands. Upon successful completion, this contemporary course will help to put you on the radar of potential employers, looking for professionals with the skills to lead their brand marketing strategies. Step into this world by studying at Coventry University.

The aim of this course is to prepare you to work in these crucial brand management positions, upon successful completion of the course, in a range of organisations, across a range of sectors. The course will give you the opportunity to be a professional brand management practitioner with the theoretical knowledge, skills and personal attributes to become a leader in your chosen field, upon successful completion, by providing you with contemporary perspectives on brands, brand equity and strategic brand management.

The growing interest in luxury branding is critically analysed in the course, including the theories underpinning the building of a luxury brand. The course also combines current thinking and developments surrounding global brand management, with illustrative examples for you to draw from and a strong focus on branding in an international context. Professional experience option

Please note that the optional professional experience modules incur an additional tuition fee, which for 1 semester of professional experience is £1,333.33, for 2 semesters of professional experience is £2,666.67, and for 3 semesters of professional experience is £4,000.

Professional experience opportunities are not guaranteed, and while you will be responsible for sourcing any opportunity, you will have the support of our Talent Team in doing so. Please note that professional experience opportunities are subject to competitive application, availability, meeting any applicable visa requirements and additional costs may apply

MA

Coventry University


Coventry University is a dynamic university that provides high quality education to students. Our teaching, staff, facilities and student experience have all been recognised as being among the finest in the sector and our future is looking bright as a modern university with a flourishing global reputation.

Why choose Coventry University?

  • Top 15 for five years running in the Guardian University Guide (2016-2020)
  • Awarded University of the Year for Student Experience (The Times and Sunday Times Good University Guide 2019)
  • 1st for Overseas Experiences (based on student trips abroad from HESA 2016/17 data)
  • Gold for outstanding teaching and …
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