Coventry University: Brand Management

InstitutionCoventry University View institution profile
Department School of Marketing and Management
Study type Taught


This Master’s programme provides an advanced programme of study which covers the theoretical knowledge, tools, techniques and the practical skills of branding and brand management. Following successful completion, you should be able to create and evaluate brands on behalf of organisations, managing them for maximum effectiveness and profitability.

Brand management is an exciting discipline that brings together the multiple perspectives of organisations, consumers and wider societal stakeholders. On this course, you’ll consider why brands are important, what they represent to consumers and what should be done by organisations to manage them successfully.

Employability is a key focus for this course with a range of initiatives for students to demonstrate applied learning and continued professional development. The course also seeks to develop students’ strategic thinking, effective communication and research skills, all of which are directly relevant to employers and designed to help graduates stand out in the employment market.

You will complete a range of authentic work-related assessments such as producing a marketing communications campaign for an organisation and producing a brand manual and a crisis management manual. Students will also take part in a simulated public relations exercise.

Students on this course will critically examine and develop a contemporary understanding of brand-related research with the opportunity to produce developmental conference paper. If the paper is deemed of a high enough quality by the course’s teaching staff, it may then be submitted to an external conference, if appropriate.

We also offer the chance to apply for an internship, with past students receiving placements with the likes of Jaguar Land Rover, Tarmac and Aston Martin.

Key course benefits;

* Chance to participate in live project briefs, which has previously included a Google online marketing challenge.

* Opportunities to participate in industry field trips, to advertising agencies and exhibitions.

* Focus on practical marketing skills development and emerging themes in marketing.

* Staff stay abreast of marketing issues and trends, sharing their experience of relevant national and international conferences, such as those organised by the Academy of Marketing or the European Marketing Academy.

* Practice advertising design, digital analytics and blogging in our digital communications lab – the DigiComm Lab – equipped with industry-standard software, including Adobe Comp, Adobe Slate, Adobe Voice, Behance, WordPress and social media platforms.

**Accreditation and Professional Recognition**
This course is accredited and recognised by the Chartered Institute of Marketing (CIM).


Coventry University

Coventry University is a dynamic university that provides high quality education to students. Our teaching, staff, facilities and student experience have all been recognised as being among the finest in the sector and our future is looking bright as a modern university with a flourishing global reputation.

Why choose Coventry University?

  • Top 15 for five years running in the Guardian University Guide (2016-2020)
  • Awarded University of the Year for Student Experience (The Times and Sunday Times Good University Guide 2019)
  • 1st for Overseas Experiences (based on student trips abroad from HESA 2016/17 data)
  • Gold for outstanding teaching ...

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