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Coventry University: Master of Business Administration (Sustainable Tourism)

Institution Coventry University View institution profile
Department Coventry University Online
Telephone 024 7765 4700
Study type Taught


This MBA aims to equip you with the necessary skills and provide a critical understanding of how to apply different approaches to sustainable tourism management. The long-standing critique of the tourism industry provides the context to critically evaluate sustainable development principles, and analyse economic, environmental and socio-cultural impacts.

You will develop and apply both traditional and contemporary planning approaches. You will have the opportunity to develop knowledge and skills in the areas of Indicator Development Framework, monitoring and forecasting demand, and increasing tourist satisfaction. The course will embrace contemporary debates and challenges, and facilitate implementation in destinations and the industry.

The course seeks to develop participants to become effective and reflective managers and organisational leaders who have an in-depth understanding of not only how a modern tourism enterprise creates value, but how that value can be sustained into the future. The masters stage of the course requires you to take these principles into specific tourism contexts to initiate sustainable change.


Coventry University

Coventry University is a dynamic, global and transformative higher education provider, with a proud tradition of innovative teaching and learning. Our two main campuses are in Coventry city centre and the City of London, or you can study 100% online or part online and part on campus.

Why choose Coventry University?

  • Top 30 in the world for our ratio of international students (QS World University Rankings 2022)
  • Awarded five stars by QS in key categories, including, employability, facilities and teaching (QS Stars University Rankings)
  • Awarded University of the Year for Student Experience (The Times and Sunday Times Good …
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