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Coventry University: Master of Business Administration (Marketing)

Institution Coventry University View institution profile
Department Coventry University Online
Web www.coventry.ac.uk/postgraduate
Email onlinedegrees@coventry.ac.uk
Telephone 024 7765 4700
Study type Taught

Summary

"People do not buy goods and services. They buy relations, stories and magic" – Seth Godin, author and former dot com business executive.

Marketing is at the heart of all business. In essence it should be about designing products and services which meet needs and wants, based on good quality research and market testing.

How these goods and services are transferred to the market is becoming more complex, where pricing, advertising and the development of an attractive brand is ever more challenging in a global world shaped by rapid change. To do these things efficiently and effectively, leadership and a capacity to act and think strategically is required.

Our MBA with Marketing specialism course is designed to develop these skills and prepare you to meet these challenges.

MBA with Marketing specialism will help to develop your pre-existing skills, experience or interest in marketing and management, covering topics such as ethical practice and cultural sensitivity. On your journey to become effective managers and organisational leaders, you will have the opportunity gain an in-depth understanding of, not only how a modern enterprise creates value, but how value can be sustained.

The master’s stage of the course requires participants to take these principles into specific practice contexts in order to initiate change. The emphasis throughout the course is on the application of knowledge and your development as a reflective practitioner.

The aim of the course is to enhance your global perspective and emphasise the importance to managerial practice of intercultural awareness.

MBA

Coventry University



Coventry University is a dynamic, global and transformative higher education provider, with a proud tradition of innovative teaching and learning. Our two main campuses are in Coventry city centre and the City of London, or you can study 100% online or part online and part on campus.

Why choose Coventry University?

  • Top 30 in the world for our ratio of international students (QS World University Rankings 2022)
  • Awarded five stars by QS in key categories, including, employability, facilities and teaching (QS Stars University Rankings)
  • Awarded University of the Year for Student Experience (The Times and Sunday Times Good …
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