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Coventry University: Digital Marketing with Data Analytics

Institution Coventry University View institution profile
Department Coventry University Online
Telephone 024 7765 4321
Study type Taught


The MSc Digital Marketing with Data Analytics degree is an intensive course designed for thoughtful and ambitious individuals who aspire to pursue a career in marketing, management, as entrepreneurs and as business consultants.

The course examines various aspects of contemporary marketing issues from a digital perspective and aims to provide you with the opportunity to enhance your marketing-related knowledge, business understanding, critical thinking and skillsets, preparing you for a successful career in digital marketing with data analytics.

The course reflects the digitalisation of contemporary marketing and aims to prepare you for global citizenship, employability and continuous career development. It is designed to equip you with the knowledge, skills (cognitive, practical and transferable) and business awareness you'll need to forge a successful career in marketing, whether you aim to be self-employed, an entrepreneur, head of your own company, or work for private business.


Coventry University

Coventry University is a dynamic university that provides high quality education to students. Our teaching, staff, facilities and student experience have all been recognised as being among the finest in the sector and our future is looking bright as a modern university with a flourishing global reputation.

Why choose Coventry University?

  • Top 15 for five years running in the Guardian University Guide (2016-2020)
  • Awarded University of the Year for Student Experience (The Times and Sunday Times Good University Guide 2019)
  • 1st for Overseas Experiences (based on student trips abroad from HESA 2016/17 data)
  • Gold for outstanding teaching and …
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