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City, University of London: Marketing Strategy and Innovation

InstitutionCity, University of London View institution profile
Department The Business School (formerly Cass)
Web https://www.city.ac.uk/study
Email cass-mba@city.ac.uk
Telephone 020 7040 0286
Study type Taught

Summary

There are many great products and services out there. But if potential buyers do not know about them, these offerings will not be bought. Wouldn’t you agree that the most successful companies are those who create products that customers love, and create awareness about them? Would you like to be able to get people excited about the products, services, or ideas that you want to promote?

If you answer yes to the above questions, you have understand the importance of marketing and innovation. You understand that the marketers and innovators are those who create new products, services, and ideas, get people excited about them, and thus help to fulfill customer needs from having something healthy to eat, through outfitting their homes, to giving to a cause and finding a partner online.

Students who enroll in this program are from all around the world, typically in their 20s, and have the ability to lead high level conversations in English language. If you are excited to make friends with other brilliant individuals that are keen to learn more about marketing, and if you are a pro-active, curious, creative person, this course is definitely for you.

However, this course is NOT right for you if you have already studied an undergraduate course with a marketing specialisation, or are looking for a degree that deepens your advanced marketing knowledge with a specialised course. In these cases, our MBA programs may be more suitable for you.

MSc

City, University of London

 


City, University of London is a leading global institution located in the heart of London committed to academic excellence and focused on business and the professions. 

City is divided into five different academic Schools:


Why choose City, University of London?

  • Founded in 1894, City is over 125 years old and has been part of the University of London since 2016
  • Ranked 3rd in London for student satisfaction …
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