Cardiff Metropolitan University: Fashion Marketing Management (MSc (Mgmt)/Postgraduate Certificate - PgCert/Postgraduate Diploma - PgDip)

InstitutionCardiff Metropolitan University View institution profile
Department Business and Management
Web http://www.cardiffmet.ac.uk
Study type Taught

Summary

The MSc Fashion Marketing Management degree at Cardiff Met is a dynamic and exciting course that blends fashion, marketing and management principles to equip you for a career within the global fashion industry. The overall aim of the programme is to develop fashion marketers who can run and successfully integrate at a managerial level in a broad range of fashion organisations and marketing environments.

The course will be ideal for graduates motivated by the desire to launch or develop an existing career in the fashion industry. Central to our MSc Fashion Marketing Management degree is the opportunity to integrate marketing theory with and principles with practice, especially in relation to your own career needs.

You will gain critical insights into the needs and desires of fashion consumers, understand the importance of brand marketing in fashion and the international scope of the fashion industry. You will explore aspects such as fashion buying and merchandising including trend prediction, supply chain management and fashion forecasting.

You will discover the art of effectively communicating with a variety of fashion customers using both digital and traditional methods through our Multi-Channel Fashion Marketing module. Finally you will apply your knowledge and understanding to creating marketing strategies within International Fashion and Brand Management focusing on all levels of the industry, from fast fashion to luxury brands.

Achieving all of this means our approach to teaching goes beyond merely presenting you with sets of theories and principles of marketing. Instead it extends to you being able to evaluate the usefulness of these theories and principles in practice through the use of case studies and 'live' projects. We believe this programme will give the skills and knowledge to excel within the fashion industry by being equipped with the insights, education and critical understanding needed to operate in what is a dynamic and ever-changing global industry.

*This programme is subject to validation for September 2017 entry and the information provided may be subject to change. All new programmes at the University must undergo validation, the purpose of which is to ensure that the proposed programme is aligned to the University's Mission and its content reflects appropriate levels of academic standards and quality.

6 course options

Qualification MSc (Mgmt)
Level RQF Level 7
Entry requirements

All students should hold a relevant first degree or equivalent, at least Lower Second class (2:1) or relevant experience, that will need to be evidenced and verified and for which references will be sought.

Students whose first language is other than English will need to provide evidence of fluency to at least IELTS 6.0 – or equivalent. Students' not processing evidence in this area will be interviewed by the programme director and/or be requested to undertake a diagnostic test.

Applicants with non-standard entry qualifications will be considered. If you are unsure whether you meet the entry requirements then please contact us.

Selection Procedure:
Selection for this course is through an application form.

Assessment

Assessment on the programme is mixed and will include a variety of formats. You are assessed throughout the course on the basis of coursework, presentations and examinations. Assessments take the form of examinations (seen/unseen, open book, essays/short answers), essays, practical assessment, presentations, individual and group reports, and a dissertation, many of which are focused on real-life cases studies.

Modules

The programme is comprised of three distinct stages, Postgraduate Certificate (PGCert) Fashion Marketing, Postgraduate Diploma (PGDIP) Fashion Marketing, and MSc Strategic Fashion Marketing, with a range of compulsory taught modules (120 credits), and a non-taught element (60 credits). The MSc will be awarded on successful completion of 180 credits.

Term 1: (Certificate = Completing 60 credits):

• Understanding the Behavioural Elements of Marketing: Knowing Your Fashion Consumer (20 credits)
• Strategic Fashion Buying and Merchandising (20 credits) including Trend Prediction, Supply Chain and Fashion Forecasting
• Modern Marketing Research for Fashion (20 credits)

Term 2: (Diploma = Completion of stage 1 and an additional 60 credits):

• Multi-channel Fashion Marketing (20 credits)
• International Fashion and Luxury Brand Management (20 credits)
• Academic Research for Business (20 credits)

Term 3: (Masters = Completion of stages 1 & 2) and:

• Dissertation (60 credits)
• Fashion Marketing Plan (60 credits)

Location Llandaff Campus
Western Avenue
Cardiff
CF5 2YB

Fees

EU 9000 GBP for Whole course
England 9000 GBP for Whole course
Northern Ireland 9000 GBP for Whole course
Scotland 9000 GBP for Whole course
Wales 9000 GBP for Whole course

Cardiff Metropolitan University




The Guardian University Guide, Times and Sunday Times Good University Guide and Complete University guide (2017) rank Cardiff Metropolitan University as the top new university in Wales. The University was also ranked top in the UK for the overall quality of its International student support by the International student Barometer (ISB), for the 6th year.

We have been ranked as the top post-1992 UK university for research according to the latest (2014) Research Excellence Framework (REF).

At Cardiff Met we’re committed to providing you with an outstanding student experience. We work in partnership with you ...

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