Brunel University London: Media and Public Relations

Summary

What is public relations? Who does it and why? How does it relate to the media practices? How do you plan a public relations campaign? And why is it important to have a sophisticated understanding of cultural dynamics in order to understand public relations?

On this MA you will engage with theoretical concepts that can help you understand how Public Relations and the Media work and why they are significant; it looks at PR and media history, engages in lively debates about these industries and teaches you practical PR skills which you can creatively deploy in campaign plans.

While Public Relations has often been taught through business studies or marketing approaches, this MA approaches PR through the lens of media studies and cultural studies. This makes for a fresh stimulating take on PR at a time when media practices are changing radically and when cultural industries, cultural exchange and cultural politics are more important than ever.

This MA will offer you the opportunity to examine the context in which PR practice takes place and to develop the knowledge and skills needed to work in a sophisticated and ethical way in PR.

We are a partner-member of the Public Relations Communications Association. This means that as students you get:

- Unlimited and free access to PRCA online training courses to add to your academic programme.

- The opportunity to get a PRCA Online Certificate

- Free access to networking events.

- Opportunities to enhance your professional development by attending panels, masterclasses and training sessions.

Level	RQF Level 7
Entry requirements	A UK 1st or 2nd Class (2.1) Honours degree or equivalent internationally recognised qualification in a relevant area such as film and television studies, media studies, sociology, communications, public relations. Other subjects and qualifications will be considered with relevant work experience. Applicants may be required to attend an interview. Entry criteria are subject to change. English language requirements: IELTS: 6.5 (min 6 in all areas); Pearson: 58 (51 in all subscores); BrunELT: 65 per cent (min 60 per cent in all areas).
Assessment	Assessment is through a combination of essays, reports, case studies, campaign design and a dissertation.
Modules	Core Modules Public relations propaganda and spin Key issues in media and public relations Building a PR campaign Media marketing and public relations Optional modules Media and public relations major project 1 and 2.
Location	Brunel University London Kingston Lane Uxbridge Middlesex Uxbridge UB8 3PH

Fees

EU	7700 GBP for Year 1
England	7700 GBP for Year 1
Northern Ireland	7700 GBP for Year 1
Scotland	7700 GBP for Year 1
Wales	7700 GBP for Year 1
Channel Islands	7700 GBP for Year 1
International	16200 GBP for Year 1

Summary

What is public relations? Who does it and why? How does it relate to the media practices? How do you plan a public relations campaign? And why is it important to have a sophisticated understanding of cultural dynamics in order to understand public relations?

On this MA you will engage with theoretical concepts that can help you understand how Public Relations and the Media work and why they are significant; it looks at PR and media history, engages in lively debates about these industries and teaches you practical PR skills which you can creatively deploy in campaign plans.

While Public Relations has often been taught through business studies or marketing approaches, this MA approaches PR through the lens of media studies and cultural studies. This makes for a fresh stimulating take on PR at a time when media practices are changing radically and when cultural industries, cultural exchange and cultural politics are more important than ever.

This MA will offer you the opportunity to examine the context in which PR practice takes place and to develop the knowledge and skills needed to work in a sophisticated and ethical way in PR.

We are a partner-member of the Public Relations Communications Association. This means that as students you get:

- Unlimited and free access to PRCA online training courses to add to your academic programme.

- The opportunity to get a PRCA Online Certificate

- Free access to networking events.

- Opportunities to enhance your professional development by attending panels, masterclasses and training sessions.

Level	RQF Level 7
Entry requirements	A UK 1st or 2nd Class (2.1) Honours degree or equivalent internationally recognised qualification in a relevant area such as film and television studies, media studies, sociology, communications, public relations. Other subjects and qualifications will be considered with relevant work experience. Applicants may be required to attend an interview. Entry criteria are subject to change. English language requirements: IELTS: 6.5 (min 6 in all areas); Pearson: 58 (51 in all subscores); BrunELT: 65 per cent (min 60 per cent in all areas).
Assessment	Assessment is through a combination of essays, reports, case studies, campaign design and a dissertation.
Modules	Core Modules Public relations propaganda and spin Key issues in media and public relations Building a PR campaign Media marketing and public relations Optional modules Media and public relations major project 1 and 2.
Location	Brunel University London Kingston Lane Uxbridge Middlesex Uxbridge UB8 3PH

Fees

EU	3850 GBP for Year 1
England	3850 GBP for Year 1
Northern Ireland	3850 GBP for Year 1
Scotland	3850 GBP for Year 1
Wales	3850 GBP for Year 1
Channel Islands	3850 GBP for Year 1
International	8100 GBP for Year 1

Summary

This course examines the role of public relations in shaping media output both within media organisations themselves and in relation to the external impact of PR on the media. <p>

The field of public relations has grown dramatically in the past 20 years and this has had profound implications for the media and other institutions that rely on the media to disseminate knowledge.<p>

This course will investigate the rise of public relations and its links with global media institutions from historical perspectives and in relation to the contemporary media landscape. It will offer a critical examination of the role of PR in the mediation of power as well as the role of public relations in a range of media arenas. <p>

You will be encouraged to reflect critically and theoretically on the function of PR in relation to: the role of the media in political communication, media policy, celebrity culture, film marketing, alternative media, media campaigning, and new media technologies. <p>

You will be offered the opportunity to plan PR campaigns and reflect on their role in the knowledge economy. <p>

The academic study of public relations and the media is very new and this MA puts us at the forefront of this development. Most of the MAs in Britain either focus on corporate public relations and are either predominantly practical or are theoretical courses that sit within more traditional mass communications curriculum and focus on the important area of political communications and the news media. Our MA is innovative because it combines theory and practice.

Level	RQF Level 7
Entry requirements	A UK 1st or 2nd Class (2.1) Honours degree or equivalent internationally recognised qualification in a relevant area such as film and television studies, media studies, sociology, communications, public relations. Other subjects and qualifications will be considered with relevant work experience. Applicants may be required to attend an interview. Entry criteria are subject to change. English language requirements: IELTS: 6.5 (min 6 in all areas); Pearson: 58 (51 in all subscores); BrunELT: 65 per cent (min 60 per cent in all areas).
Assessment	Assessment is through a combination of essays, reports, case studies, campaign design and a dissertation.
Modules	<b>Modules include: </b> <p> Public relations propaganda and spin; <p> Key issues in media and public relations; <p> Building a PR campaign; <p> Media marketing and public relations. <p> <b>Optional modules include:</b> <p> Media and public relations major project 1 and 2.
Location	Brunel University London Kingston Lane Uxbridge Middlesex Uxbridge UB8 3PH

Fees

EU	7700 GBP for Year 1
England	7700 GBP for Year 1
Northern Ireland	7700 GBP for Year 1
Scotland	7700 GBP for Year 1
Wales	7700 GBP for Year 1
Channel Islands	7700 GBP for Year 1
International	16200 GBP for Year 1

Summary

This course examines the role of public relations in shaping media output both within media organisations themselves and in relation to the external impact of PR on the media. <p>

The field of public relations has grown dramatically in the past 20 years and this has had profound implications for the media and other institutions that rely on the media to disseminate knowledge.<p>

This course will investigate the rise of public relations and its links with global media institutions from historical perspectives and in relation to the contemporary media landscape. It will offer a critical examination of the role of PR in the mediation of power as well as the role of public relations in a range of media arenas. <p>

You will be encouraged to reflect critically and theoretically on the function of PR in relation to: the role of the media in political communication, media policy, celebrity culture, film marketing, alternative media, media campaigning, and new media technologies. <p>

You will be offered the opportunity to plan PR campaigns and reflect on their role in the knowledge economy. <p>

The academic study of public relations and the media is very new and this MA puts us at the forefront of this development. Most of the MAs in Britain either focus on corporate public relations and are either predominantly practical or are theoretical courses that sit within more traditional mass communications curriculum and focus on the important area of political communications and the news media. Our MA is innovative because it combines theory and practice.

Level	RQF Level 7
Entry requirements	A UK 1st or 2nd Class (2.1) Honours degree or equivalent internationally recognised qualification in a relevant area such as film and television studies, media studies, sociology, communications, public relations. Other subjects and qualifications will be considered with relevant work experience. Applicants may be required to attend an interview. Entry criteria are subject to change. English language requirements: IELTS: 6.5 (min 6 in all areas); Pearson: 58 (51 in all subscores); BrunELT: 65 per cent (min 60 per cent in all areas).
Assessment	Assessment is through a combination of essays, reports, case studies, campaign design and a dissertation.
Modules	<b>Modules include: </b> <p> Public relations propaganda and spin; <p> Key issues in media and public relations; <p> Building a PR campaign; <p> Media marketing and public relations. <p> <b>Optional modules include:</b> <p> Media and public relations major project 1 and 2.
Location	Brunel University London Kingston Lane Uxbridge Middlesex Uxbridge UB8 3PH

Fees

EU	3850 GBP for Year 1
England	3850 GBP for Year 1
Northern Ireland	3850 GBP for Year 1
Scotland	3850 GBP for Year 1
Wales	3850 GBP for Year 1
Channel Islands	3850 GBP for Year 1
International	8100 GBP for Year 1