Bournemouth University: Tourism Marketing Management

InstitutionBournemouth University View institution profile
Department Department of Tourism and Hospitality
Web https://www.bournemouth.ac.uk/study/postgraduate
Email futurestudents@bournemouth.ac.uk
Telephone 01202 961916
Study type Taught

Summary

This course is a conversion course (meaning it is intended for students who have not studied the subject previously). It is ideal for graduates who would like to change subjects or career direction.

The course aims to establish your understanding of the principles of tourism marketing management, providing you with a framework to understand business development and marketing planning. Specifically, it examines the relationships between the customer experience and marketing organisations, research planning, budgeting, marketing strategies and communication.

You'll develop a critical understanding of contemporary issues in marketing and the ability to question current marketing patterns and trends. In that context, attention is given to the use of IT and social media in destination management and marketing.

The speed of change in the global tourism and hospitality industries means that students need to be kept abreast of contemporary issues. This is achieved through our close links with industry and an opportunity for students to engage in a full-time work placement.

This course is delivered by a team of research-active, internationally recognised experts with a wide range of industry and academic experience.

Master of Science - MSc (PG)

Bournemouth University

 

Find your degree of difference at Bournemouth University
Wherever you want to go, Bournemouth University (BU) can help you get there. Everything we do is designed to make you globally employable.

We offer an extensive range of postgraduate taught courses, as well as doctoral opportunities. If you choose to study at BU, you’ll leave fully prepared for professional practice, supported by the placement opportunities available on some courses.

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