Bournemouth University: Marketing Communications

InstitutionBournemouth University View institution profile
Department Department of Corporate and Marketing Communications
Web https://www.bournemouth.ac.uk/study/postgraduate
Email futurestudents@bournemouth.ac.uk
Telephone 01202 961916
Study type Taught

Summary

The MA Marketing Communications course will offer you the opportunity to develop, implement and critically evaluate marketing communications strategies, from both a theoretical and practical perspective. As such, you will be equipped with cutting-edge knowledge and skills to be agile in industry and to define new industry practice. You will also be exposed to new and emerging forms of marketing communications such as branded content, branded entertainment and digital storytelling.
This flexible course offers both a January and September intake and is open to applications from both students who have not necessarily studied marketing communication at undergraduate level, as well as those who are changing career tracks and require developing their existing knowledge and understanding of the marketing communications discipline.

An added option to the course is an optional 30 week professional placement within the communication or media sector, designed to enhance your employability after graduation.

MA Marketing Communications also benefits from strong industry connections with relevant professional bodies in the UK including accreditation from the Branded Content Marketing Association (BCMA).

MA

Bournemouth University

At Bournemouth University (BU), our courses are crafted alongside leading industry experts, passionate about their subjects and your learning. Our approach of integrating our globally recognised research and industry practice means our degrees are designed to give you the skills and knowledge you need to pursue your passion. A number of our courses are accredited by professional bodies and our Business School achieved AACSB International accreditation - recognising our commitment to excellence.

Our motto is ‘To learn is to be changed.’ We are renowned for our research and teaching excellence in a range of subjects, including, forensic archaeology, …

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