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Bournemouth University: Marketing Communications

Institution Bournemouth University View institution profile
Department Department of Corporate and Marketing Communications
Web https://www.bournemouth.ac.uk/study/postgraduate
Email futurestudents@bournemouth.ac.uk
Telephone 01202 961916
Study type Taught

Summary

Develop insights into the latest techniques of marketing communications research and practice. You'll be equipped with key knowledge and skills allowing you to meet the ever-changing industry challenges whilst influencing ethical and sustainable marketing.

Why study MA Marketing Communications at BU?

  • Develop, implement and critically evaluate marketing communications strategies, from both a theoretical and practical perspective

  • Discover new and emerging forms of marketing communications such as branded content, branded entertainment and digital storytelling

  • Develop insights into the latest techniques of marketing communications research and practice

  • Benefit from strong industry connections with relevant professional bodies in the UK

  • Gain professional qualifications through the CIM Graduate Gateway with exemptions once you’ve completed your course

  • Graduate with the skills to pursue a successful career in advertising, marketing, public relations, branding or any other marketing communications-related field.

Course accreditation Branded Content Marketing Association (BCMA) Students can benefit from a special member rate and free access to select Branded Content Marketing Association Accreditation (BCMA) events.

Chartered Institute of Public Relations (CIPR) This course is recognised by the CIPR. Students who successfully complete the course can benefit from being fast-tracked to full professional membership grade of CIPR (MCIPR) – one year after graduation rather than two. Student members can access professional networking events (you can join five regional or sectoral groups of the CIPR). As a student member, you can also benefit from substantial membership fee savings early on in your professional career.

MA

At Bournemouth University (BU), our courses are crafted alongside leading industry experts, passionate about their subjects and your development.

Our approach of integrating our globally recognised research and industry practice means our degrees are designed to give you the skills and knowledge you need to pursue your passion.

Bournemouth University - To learn is to change

Our motto is ‘To learn is to be changed.’ We are renowned for our research and teaching excellence in a range of subjects, including:

  • Business
  • Health
  • Media Practice
  • Forensic archaeology

As a result, we’re the highest ranked UK university in the Times Higher Education …

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