Birkbeck, University of London: Sport Management and Marketing

InstitutionBirkbeck, University of London View institution profile
Department Management
Web http://www.bbk.ac.uk/
Telephone 0203 907 0700
Study type Taught

Summary

This programme is designed to give you the skills and expertise you need to compete in the sport industry and related businesses and organisations, by providing specialist teaching about the principles and practice of sport management and marketing.

It will help you to develop a deeper understanding of management, governance and regulatory issues within the business of sport. It also provides an understanding of the relevance of marketing for sports organisations.

Teaching is informed by the activities of the academic staff in the Birkbeck Sport Business Centre, Birkbeck’s designated research centre for the study of sport business.

**HIGHLIGHTS**
- The programme provides a comprehensive review of the theory and practice of the business and management and marketing of sport.

- The Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy.

- Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals. We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.

- Accredited by the Chartered Institute of Marketing (CIM) which is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Birkbeck has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their Multi-Award Pathway (MAP). CIM qualifications are highly sought after by employers, and MAP, alongside our own degrees, ensures we are equipping our students with the best opportunities for a successful marketing career.

- Linked to Birkbeck's Sport Business Centre, one of the world's leading centres for sport business and football research, teaching, training, consultancy and policy advice.

- The Edwards Scholarship for Women in Sport is offered to an excellent and deserving female Home/EU/International student.

MSc

Birkbeck, University of London

 

 

Introduction
Birkbeck, part of the University of London, offers nearly 300 taught and research postgraduate programmes across arts and humanities, business and economics, law, science and social science. As an evening teaching specialist, Birkbeck offers its taught postgraduate courses between 6-9pm, with some courses available through distance learning. As with undergraduate courses, postgraduates can study full-time or part-time.

Home to 44 research and specialist institutes, Birkbeck is the sixth largest provider of taught postgrad courses for UK and EU students - some 44% of its 11,000-plus students are on postgrad programmes. Around 90% of its academics ...

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