Birkbeck, University of London: Management with Marketing

InstitutionBirkbeck, University of London View institution profile
Department Management
Web http://www.bbk.ac.uk/
Telephone 0203 907 0700
Study type Taught

Summary

Drawing upon the Department of Management's areas of research expertise, this programme provides a solid grounding in key aspects of business and management while allowing you to specialise through a range of option modules focusing on marketing.

The programme examines the essentials of management theory and practice and the core principles and practice of business and organisations in a local and international context. You will gain a broad knowledge and expertise in the design and implementation of strategy at different levels of the corporate organisation and of other types of organisation such as public, not-for-profit and cooperative. Specialist modules will introduce you to major marketing concepts and techniques, planning and strategy, and topics such as brand management, consumer behaviour and public relations.

You will then use your critical analysis and independent judgement skills to write a dissertation setting out solutions to complex managerial problems in all types of organisation.

This Master's programme differs from the typical MBA in that it covers fewer subjects but in more depth. You will learn more than just the current management fashions and buzzwords: you will also learn about the evidence upon which management theories are based.

**HIGHLIGHTS**
- Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management.

- Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals. We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

- Accredited by the Chartered Institute of Marketing (CIM) which is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Birkbeck has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their Multi-Award Pathway (MAP). CIM qualifications are highly sought after by employers, and MAP, alongside our own degrees, ensures we are equipping our students with the best opportunities for a successful marketing career.

- The programme is taught by a team with international reputations in their respective areas.

- We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.

- You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available, as well as the Birkbeck Library and e-Library.

MSc

Birkbeck, University of London

 

 

Introduction
Birkbeck, part of the University of London, offers nearly 300 taught and research postgraduate programmes across arts and humanities, business and economics, law, science and social science. As an evening teaching specialist, Birkbeck offers its taught postgraduate courses between 6-9pm, with some courses available through distance learning. As with undergraduate courses, postgraduates can study full-time or part-time.

Home to 44 research and specialist institutes, Birkbeck is the sixth largest provider of taught postgrad courses for UK and EU students - some 44% of its 11,000-plus students are on postgrad programmes. Around 90% of its academics ...

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