Birkbeck, University of London: International Marketing

InstitutionBirkbeck, University of London View institution profile
Department Management
Web http://www.bbk.ac.uk/
Email management-pg@bbk.ac.uk
Telephone 020 7631 6740
Study type Taught

Summary

This Master's degree in international marketing will provide you with a high-level, comprehensive and rigorous understanding of the relevance of international marketing, allowing you to develop insights into marketing decision-making in a global cultural context. With reference to research findings to provide additional insights into the subject matter, the programme enables you to link theory and practice, to identify ethical practice, and to engage in critical thinking and problem-focused decision-making that can be applied in a general international business setting.

International in scope the programme will appeal to those with a marketing background, and to those without who wish to embark on a career in marketing.

MSc

Birkbeck, University of London

 

 

Introduction
Birkbeck, part of the University of London, offers nearly 300 taught and research postgraduate programmes across arts and humanities, business and economics, law, science and social science. As an evening teaching specialist, Birkbeck offers its taught postgraduate courses between 6-9pm, with some courses available through distance learning. As with undergraduate courses, postgraduates can study full-time or part-time.

Home to 44 research and specialist institutes, Birkbeck is the sixth largest provider of taught postgrad courses for UK and EU students - some 44% of its 11,000-plus students are on postgrad programmes. Around 90% of its academics ...

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