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Bangor University: Business and Marketing

Institution Bangor University View institution profile
Department Bangor Business School
Web postgraduate.bangor.ac.uk
Email business.pg@bangor.ac.uk
Telephone 01248 382085
Study type Taught

Summary

This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.

The programme will also develop students’ knowledge and skills across a broader range of business and management subjects, including organisations, their management and the changing external environment in which they operate and develop students’ ability to take a strategic overview of business and organisational issues.

An important objective is to provide relevant analytical training in the latest strategic, managerial and industrial developments in Marketing both the public and private sectors. We look at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision making.

The programme will prepare students for a career in marketing or in business and management. Students may choose to undertake a dissertation in a business or marketing topic. The Bangor Business School has a Chartered Institute of Marketing student chapter which enables our students to become involved in real life issues and enjoy hands-on experience of Marketing.

Graduates of this degree will be eligible for exemptions from some modules of the Chartered Institute of Marketing’s professional qualifications. For further information, please visit the CIM website.

MA

Postgraduate Diploma - PgDip

Bangor University

Between the mountains and the sea in North Wales, Bangor University’s campus is surrounded by a breathtaking natural landscape. Bangor offers the highest quality teaching in a supportive learning environment with courses across the arts, humanities and sciences. Most postgraduate taught courses are offered on a full-time and part-time basis, allowing you to fit your studies around your life. In addition, the selection of distance learning courses, as well as ‘blended’ courses that combine remote and face-to-face study opportunities allow for further personalisation.

Bangor University provides strong support for research activities, and there are several subject related specialist resources …

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