Aston University: Strategic Marketing Management

Summary

This course will provide you with a detailed knowledge and understanding of one of the most exciting and creative areas of business. By the end of your studies, you will have gained advanced skills which will enable you to fulfil a variety of marketing roles across a wide range of organisations.

You’ll discover how strategic marketing management is essential for firms to gain a competitive advantage over their competition and in sustaining businesses success. You’ll study the core concepts of marketing, learning about fundamental principles as well as modern practices, trends and challenges. You’ll be taught key market research and analysis tools and techniques, giving you the ability to confidently match companies’ strengths to gaps in the market.

We’ll give you the opportunity to apply what you’ve learnt and gain valuable experience in developing strategic marketing plans for businesses. You’ll also explore marketing communications methods and find out the most effective ways firms can get their message to their target audience.

There’s also the opportunity to explore specialist areas of marketing in detail, such as strategic brand management, digital marketing and sales force management marketing. This will allow you to excel in a variety of areas and gives you the opportunity to work in a number of different marketing roles. You can also benefit from broadening your commercial understanding by studying other business subjects, such as accounting or strategic management.

You’ll benefit from an innovative learning experience. We use traditional teaching methods, such as lecturers and seminars, to equip you with the subject knowledge that you need. There’s also computer-based simulations, case studies and visits from leading industry experts, to enable you to practically apply what you’ve been taught. Blackboard, our online learning platform, will also support you with your studies. With lecture slides, reading lists and even video recordings of your sessions, you will have the resources to ensure you get the most out of the course.

We have students studying with us from all around the world. You’ll work with people from different backgrounds and gain an awareness of key cultural differences. This will enhance your communication, teamwork and management skills, which will be hugely beneficial in your professional career.

Our courses offer a range of opportunities to gain practical experience through things such as, consultancy projects and entrepreneurial opportunities.

You can choose to study this course as part of our double degree programme.

Email	ask@aston.ac.uk
Telephone	0121 204 4810
Level	RQF Level 7
Entry requirements	One of the following: A good UK honours degree (minimum lower second class); equivalent overseas degree recognised by Aston University. As well as: Two professional references – at least one must be from an academic referee; an official academic transcript of your university grades to date; a completed application form. For international students: An official academic transcript, with an official English translation, of your university grades to date; students whose native language is not English will also need to satisfy our English language requirements. Pre-sessional English language programmes are available for good applicants whose English qualification falls just short of these requirements. Applicants with alternative qualifications may wish to enquire with the relevant admissions teams prior to application whether or not their qualifications are deemed acceptable. For less commonly encountered qualifications this will be judged on a case-by-case basis in consultation with the academic admissions tutor.
Location	Main Site Aston Triangle Birmingham B4 7ET

Fees

EU	10550 GBP for Year 1
England	10550 GBP for Year 1
Northern Ireland	10550 GBP for Year 1
Scotland	10550 GBP for Year 1
Wales	10550 GBP for Year 1
International	19850 GBP for Year 1

Summary

This course will provide you with a detailed knowledge and understanding of one of the most exciting and creative areas of business. By the end of your studies, you will have gained advanced skills which will enable you to fulfil a variety of marketing roles across a wide range of organisations.

You’ll discover how strategic marketing management is essential for firms to gain a competitive advantage over their competition and in sustaining businesses success. You’ll study the core concepts of marketing, learning about fundamental principles as well as modern practices, trends and challenges. You’ll be taught key market research and analysis tools and techniques, giving you the ability to confidently match companies’ strengths to gaps in the market.

We’ll give you the opportunity to apply what you’ve learnt and gain valuable experience in developing strategic marketing plans for businesses. You’ll also explore marketing communications methods and find out the most effective ways firms can get their message to their target audience.

There’s also the opportunity to explore specialist areas of marketing in detail, such as strategic brand management, digital marketing and sales force management marketing. This will allow you to excel in a variety of areas and gives you the opportunity to work in a number of different marketing roles. You can also benefit from broadening your commercial understanding by studying other business subjects, such as accounting or strategic management.

You’ll benefit from an innovative learning experience. We use traditional teaching methods, such as lecturers and seminars, to equip you with the subject knowledge that you need. There’s also computer-based simulations, case studies and visits from leading industry experts, to enable you to practically apply what you’ve been taught. Blackboard, our online learning platform, will also support you with your studies. With lecture slides, reading lists and even video recordings of your sessions, you will have the resources to ensure you get the most out of the course.

We have students studying with us from all around the world. You’ll work with people from different backgrounds and gain an awareness of key cultural differences. This will enhance your communication, teamwork and management skills, which will be hugely beneficial in your professional career.

Our courses offer a range of opportunities to gain practical experience through things such as, consultancy projects and entrepreneurial opportunities.

Email	pgadmissions@aston.ac.uk
Telephone	01212043200
Level	RQF Level 7
Entry requirements	One of the following: A good UK honours degree (minimum lower second class); equivalent overseas degree recognised by Aston University. As well as: Two professional references – at least one must be from an academic referee; an official academic transcript of your university grades to date; a completed application form. For international students: An official academic transcript, with an official English translation, of your university grades to date; students whose native language is not English will also need to satisfy our English language requirements. Pre-sessional English language programmes are available for good applicants whose English qualification falls just short of these requirements. Applicants with alternative qualifications may wish to enquire with the relevant admissions teams prior to application whether or not their qualifications are deemed acceptable. For less commonly encountered qualifications this will be judged on a case-by-case basis in consultation with the academic admissions tutor.
Location	Main Site Aston Triangle Birmingham B4 7ET

Fees

EU	10400 GBP for Year 1
England	10400 GBP for Year 1
Northern Ireland	10400 GBP for Year 1
Scotland	10400 GBP for Year 1
Wales	10400 GBP for Year 1
International	19450 GBP for Year 1