Aston University: Strategic Marketing Management

Summary

If you’re looking to stand out from the crowd and kick-start your career in Marketing, our MSc Strategic Marketing Management is the course for you. You’ll gain the knowledge and develop the skills you need to become a successful, well-rounded marketing professional. Learn the core concepts, discover how to develop and deliver successful strategies and explore specific areas of marketing, such as digital and brand management.

This course will provide you with detailed knowledge and understanding of one of the most exciting and creative areas of business. By the end of your studies, you will have gained advanced skills which will enable you to fulfil a variety of marketing roles across a wide range of organisations.

As well as using traditional teaching methods, such as lecturers and seminars, to equip you with the subject knowledge that you need there’s also computer-based simulations, case studies and visits from leading industry experts. Blackboard, our online learning platform, will also support you with your studies. With lecture slides, reading lists and even video recordings of your sessions, you will have the resources to ensure you get the most out of the course.

**How will my skills develop?**
We’ll give you the opportunity to apply what you’ve learnt and gain valuable experience in developing strategic marketing plans for businesses. You’ll also explore marketing communications methods and find out the most effective ways firms can get their message to their target audience.

There’s also the opportunity to explore specialist areas of marketing in detail, such as strategic brand management, digital marketing and sales force management marketing. This will allow you to excel in a variety of areas and gives you the opportunity to work in a number of different marketing roles. You can also benefit from broadening your commercial understanding by studying other business subjects, such as accounting or strategic management.

You’ll study The Aston Global Advantage module which focuses on professional development and employability, helping you to apply the key skills that you will gain throughout the year.

You’ll also have the opportunity to study abroad with one of our international partners, undertake an internship placement in the UK or overseas or get involved in a global business challenge simulation.

Level	RQF Level 7
Entry requirements	One of the following: A good UK honours degree (minimum lower second class). Equivalent overseas degree recognised by Aston University. As well as: Two professional references – at least one must be from an academic referee. An official academic transcript of your university grades to date. International Students: An official academic transcript, with an official English translation, of your university grades to date. Students whose native language is not English will also need to satisfy our English language requirements. Pre-sessional English language programmes are available for good applicants whose English qualification falls just short of these requirements. Postgraduate masters students enrolling to Aston Business School with a 5.5 in one of the four IELTS sections will be required to engage with English language tuition as part of our professional development programme, The Aston Global Advantage. There will be no extra cost to the student. We recognise the value of extensive professional experience. If you do not have the academic qualifications, but have extensive and relevant professional experience and a proven ability to succeed, we would welcome your application.
Location	Main Site Aston Triangle Birmingham B4 7ET

Fees

England	10900 GBP for Year 1
Northern Ireland	10900 GBP for Year 1
Scotland	10900 GBP for Year 1
Wales	10900 GBP for Year 1
International	20800 GBP for Year 1

Summary

If you’re looking to stand out from the crowd and kick-start your career in Marketing, our MSc Strategic Marketing Management is the course for you. You’ll gain the knowledge and develop the skills you need to become a successful, well-rounded marketing professional. Learn the core concepts, discover how to develop and deliver successful strategies and explore specific areas of marketing, such as digital and brand management.

This course will provide you with detailed knowledge and understanding of one of the most exciting and creative areas of business. By the end of your studies, you will have gained advanced skills which will enable you to fulfil a variety of marketing roles across a wide range of organisations.

As well as using traditional teaching methods, such as lecturers and seminars, to equip you with the subject knowledge that you need there’s also computer-based simulations, case studies and visits from leading industry experts. Blackboard, our online learning platform, will also support you with your studies. With lecture slides, reading lists and even video recordings of your sessions, you will have the resources to ensure you get the most out of the course.

**How will my skills develop?**
We’ll give you the opportunity to apply what you’ve learnt and gain valuable experience in developing strategic marketing plans for businesses. You’ll also explore marketing communications methods and find out the most effective ways firms can get their message to their target audience.

There’s also the opportunity to explore specialist areas of marketing in detail, such as strategic brand management, digital marketing and sales force management marketing. This will allow you to excel in a variety of areas and gives you the opportunity to work in a number of different marketing roles. You can also benefit from broadening your commercial understanding by studying other business subjects, such as accounting or strategic management.

You’ll study The Aston Global Advantage module which focuses on professional development and employability, helping you to apply the key skills that you will gain throughout the year.

You’ll also have the opportunity to study abroad with one of our international partners, undertake an internship placement in the UK or overseas or get involved in a global business challenge simulation.

Level	RQF Level 7
Entry requirements	One of the following: A good UK honours degree (minimum lower second class). Equivalent overseas degree recognised by Aston University. As well as: Two professional references – at least one must be from an academic referee. An official academic transcript of your university grades to date. International Students: An official academic transcript, with an official English translation, of your university grades to date. Students whose native language is not English will also need to satisfy our English language requirements. Pre-sessional English language programmes are available for good applicants whose English qualification falls just short of these requirements. Postgraduate masters students enrolling to Aston Business School with a 5.5 in one of the four IELTS sections will be required to engage with English language tuition as part of our professional development programme, The Aston Global Advantage. There will be no extra cost to the student. We recognise the value of extensive professional experience. If you do not have the academic qualifications, but have extensive and relevant professional experience and a proven ability to succeed, we would welcome your application.
Location	Main Site Aston Triangle Birmingham B4 7ET

Fees

England	10900 GBP for Year 1
Northern Ireland	10900 GBP for Year 1
Scotland	10900 GBP for Year 1
Wales	10900 GBP for Year 1
International	20800 GBP for Year 1

Summary

If you’re looking to stand out from the crowd and kick-start your career in Marketing, our MSc Strategic Marketing Management is the course for you. You’ll gain the knowledge and develop the skills you need to become a successful, well-rounded marketing professional. Learn the core concepts, discover how to develop and deliver successful strategies and explore specific areas of marketing, such as digital and brand management.

This course will provide you with detailed knowledge and understanding of one of the most exciting and creative areas of business. By the end of your studies, you will have gained advanced skills which will enable you to fulfil a variety of marketing roles across a wide range of organisations.

As well as using traditional teaching methods, such as lecturers and seminars, to equip you with the subject knowledge that you need there’s also computer-based simulations, case studies and visits from leading industry experts. Blackboard, our online learning platform, will also support you with your studies. With lecture slides, reading lists and even video recordings of your sessions, you will have the resources to ensure you get the most out of the course.

**How will my skills develop?**
We’ll give you the opportunity to apply what you’ve learnt and gain valuable experience in developing strategic marketing plans for businesses. You’ll also explore marketing communications methods and find out the most effective ways firms can get their message to their target audience.

There’s also the opportunity to explore specialist areas of marketing in detail, such as strategic brand management, digital marketing and sales force management marketing. This will allow you to excel in a variety of areas and gives you the opportunity to work in a number of different marketing roles. You can also benefit from broadening your commercial understanding by studying other business subjects, such as accounting or strategic management.

You’ll study The Aston Global Advantage module which focuses on professional development and employability, helping you to apply the key skills that you will gain throughout the year.

You’ll also have the opportunity to study abroad with one of our international partners, undertake an internship placement in the UK or overseas or get involved in a global business challenge simulation.

**How will this course help my career?**
You’ll discover how strategic marketing management is essential for firms to gain a competitive advantage over their competition and in sustaining businesses success. You’ll study the core concepts of marketing, learning about fundamental principles as well as modern practices, trends and challenges. You’ll be taught key market research and analysis tools and techniques, giving you the ability to confidently match companies’ strengths to gaps in the market.

We have students studying with us from all around the world. You’ll work with people from different backgrounds and gain an awareness of key cultural differences. This will enhance your communication, teamwork and management skills, which will be hugely beneficial in your professional career.

Our courses offer a range of opportunities to gain practical experience through things such as, consultancy projects and entrepreneurial opportunities.

The course concludes with a Business Projector or Dissertation, giving you the opportunity to analyse a business problem and practically apply the knowledge and skills developed during the course to outline your recommendations. This will also help to show prospective employers how you are able to impact their business.

This course offers an opportunity to study a second degree at one of our international partner institutions once you have completed your year at Aston.

Level	RQF Level 7
Entry requirements	One of the following: • A good UK honours degree (minimum lower second class). • Equivalent overseas degree recognised by Aston University. As well as: • Two professional references – at least one must be from an academic referee. • An official academic transcript of your university grades to date. International students: • An official academic transcript, with an official English translation, of your university grades to date. • Students whose native language is not English will also need to satisfy our English language requirements. Pre-sessional English language programmes are available for good applicants whose English qualification falls just short of these requirements. • Postgraduate masters students enrolling to Aston Business School with a 5.5 in one of the four IELTS sections will be required to engage with English language tuition as part of our professional development programme, The Aston Global Advantage. There will be no extra cost to the student. We recognise the value of extensive professional experience. If you do not have the academic qualifications, but have extensive and relevant professional experience and a proven ability to succeed, we would welcome your application.
Location	Main Site Aston Triangle Birmingham B4 7ET

Fees

EU	10550 GBP for Year 1
England	10550 GBP for Year 1
Northern Ireland	10550 GBP for Year 1
Scotland	10550 GBP for Year 1
Wales	10550 GBP for Year 1
International	19850 GBP for Year 1