Aston University: Marketing and Strategy
|Institution||Aston University View institution profile|
|Department||Aston Business School View department profile|
|Telephone||0121 204 4810|
The MSc Marketing and Strategy will develop your understanding and application of core theories in Marketing. You will learn how to undertake and apply marketing analyses using appropriate marketing theories and techniques, which will allow you to make appropriate strategic and operational marketing decisions.
This course will also develop your understanding and application of core theories in strategy, and you will learn how to apply the knowledge and skills required for assessing and developing business strategies and operations.
This course aims to provide a programme of study that meets your needs if you are a local, national or international student, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment.
This course is part of a suite of MSc programmes offering you the opportunity to design you degree to suit your personal and professional career aspirations
**How will my skills develop?**
This course will help you develop the ability to make strategic decisions by advancing your understanding and application of how marketing theories and leadership models can support interventions in the decision-making process of organisations.
You’ll also study The Aston Global Advantage module which focuses on professional development and employability, helping you to apply the key skills that you will gain throughout the year.
You’ll also have the opportunity to study abroad with one of our international partners, undertake an internship placement in the UK or overseas or get involved in a global business challenge simulation.
**How will this course help my career?**
On completion of this course you’ll be able to demonstrate a range of transferable skills that are necessary for a successful career in your chosen field.
As well as academic study, you will also be learning through experience and applying entrepreneurial strategy to a real-world business challenge.
At Aston you’ll also have a range of opportunities to gain practical experience, whether that’s through offering support to start-ups and SMEs in our business clinic, support to start your own business, or gain experience through integrated internships as part of your course.
We have students studying with us from all around the world. You’ll work with people from different backgrounds and gain an awareness of key cultural differences. This will enhance your communication, teamwork and management skills, which will be hugely beneficial in your professional career.
The course concludes with a Business Project or Dissertation, giving you the opportunity to analyse a business problem and practically apply the knowledge and skills developed during the course to outline your recommendations. This will also help to show prospective employers how you are able to impact their business.
This course offers a double degree option, meaning you could study overseas at one of our partner institutions during your placement year and graduate with two masters degrees.
|Level||RQF Level 7|
One of the following: A good UK honours degree (minimum lower second class) Equivalent overseas degree recognised by Aston University. As well as: Two professional references – at least one must be from an academic referee An official academic transcript of your university grades to date A completed application form. For International Students: An official academic transcript, with an official English translation, of your university grades to date. Students whose native language is not English will also need to satisfy our English language requirements Pre-sessional English language programmes are available for good applicants whose English qualification falls just short of these requirements. Postgraduate masters students enrolling with Aston Business School with a 5.5 in one of the 4 IELTS sections will be required to engage with English language tuition as part of our professional development programme, The Aston Global Advantage. There will be no extra cost to the student. For students who do not meet our minimum academic and English language requirements for this course, we offer an alternative pathway to an Aston Master’s with Kaplan International College, London. For more information about qualifications, view our Aston in your country webpage.
|EU||10550 GBP for Year 1|
|England||10550 GBP for Year 1|
|Northern Ireland||10550 GBP for Year 1|
|Scotland||10550 GBP for Year 1|
|Wales||10550 GBP for Year 1|
|International||19850 GBP for Year 1|
Aston Business School
LEARN BUSINESS. DO BUSINESS
At Aston Business School we believe that our students deserve the very best of opportunities to experience the real business environment, with live projects and internships to prepare them for the real world.
Our postgraduate portfolio has been designed in close partnership with business and industry in the UK and internationally, giving you an ideal platform to build you future career. Impressive accreditation, a worldwide reputation, and staff who can pass on the benefit of genuine commercial experience will enhance your prospects and progression.
Our course structures enable you to gain the skillsets ...
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