Aston University: Marketing and Entrepreneurship

InstitutionAston University View institution profile
Department Aston Business School View department profile
Web www.aston.ac.uk/aston-business-school
Email ask@aston.ac.uk
Telephone 0121 204 4810
Study type Taught

Summary

The MSc Marketing and Entrepreneurship will develop your understanding and application of core theories in marketing. You’ll learn how to undertake and apply marketing analyses using appropriate marketing theories and techniques, which will allow you to make appropriate strategic and operational marketing decisions.

The course will also develop your knowledge of theories, principles and practice of management. It will teach you how to apply this understanding to entrepreneurial business models and processes in both national and international contexts.

This course aims to provide a programme of study that meets your needs if you are a local, national or international student, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment.

This course is part of a suite of MSc programmes offering you the opportunity to design you degree to suit your personal and professional career aspirations.

How will my skills develop?

This course will help you develop the ability to make strategic decisions by advancing your understanding and application of how marketing theories and entrepreneurial business models can support interventions in the decision-making process of organisations.

You’ll also study The Aston Global Advantage module which focuses on professional development and employability, helping you to apply the key skills that you will gain throughout the year.

You’ll also have the opportunity to study abroad with one of our international partners, undertake an internship placement in the UK or overseas or get involved in a global business challenge simulation.

MSc

Aston Business School

LEARN BUSINESS.  DO BUSINESS

At Aston Business School we believe that our students deserve the very best of opportunities to experience the real business environment, with live projects and internships to prepare them for the real world.

Our postgraduate portfolio has been designed in close partnership with business and industry in the UK and internationally, giving you an ideal platform to build you future career. Impressive accreditation, a worldwide reputation, and staff who can pass on the benefit of genuine commercial experience will enhance your prospects and progression.

Our course structures enable you to gain the skillsets …

View Profile

Not what you are looking for?

Browse other courses in Business and management, Business studies, Marketing or Entrepreneurial studies, or search our comprehensive database of postgrad programs.

Scholarship Opportunity with Postgrad.com

Are you a PG student at this University or have you applied to study a postgraduate program at a university in Europe? Tell us your plans and qualify for a £500.00 PGS Scholarship.

Click here

Register with Postgrad.com

  • Exclusive bursaries
  • Open day alerts
  • Funding advice
  • Application tips
  • Latest PG news
Sign up now