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Aston University: Marketing and Analytics
| Institution | Aston University View institution profile |
|---|---|
| Department | Aston Business School View department profile |
| Web | www.aston.ac.uk/aston-business-school |
| ask@aston.ac.uk | |
| Telephone | 0121 204 4810 |
| Study type | Taught |
Summary
The MSc Marketing and Analytics will develop your understanding and application of core theories in marketing. You will learn how to undertake and apply marketing analyses using appropriate marketing theories and techniques, which will allow you to make appropriate strategic and operational marketing decisions.
The course will also help you develop the ability to make strategic decisions by advancing your understanding and application of how business analytic methods can support interventions in the decision-making process of organisations.
This course aims to provide a programme of study that meets your needs if you are a local, national or international student, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment.
This course is part of a suite of MSc programmes offering you the opportunity to design you degree to suit your personal and professional career aspirations.
How will my skills develop?
This course will help you develop the ability to make strategic decisions by advancing your understanding and application of how marketing theories and analysis along with business analytic methods can support interventions in the decision-making process of organisations.
You’ll study The Aston Global Advantage module which focuses on professional development and employability, helping you to apply the key skills that you will gain throughout the year.
You’ll also have the opportunity to study abroad with one of our international partners, undertake an internship placement in the UK or overseas or get involved in a global business challenge simulation.
MSc
| Level | RQF Level 7 |
|---|---|
| Entry requirements | One of the following: A UK honours degree, minimum Lower Second Class (2:2). |
| Location | Main Site Aston Triangle Birmingham B4 7ET |
Fees
| England | 11850 GBP for Year 1 |
|---|---|
| Northern Ireland | 11850 GBP for Year 1 |
| Scotland | 11850 GBP for Year 1 |
| Wales | 11850 GBP for Year 1 |
| International | 22750 GBP for Year 1 |
| Level | RQF Level 7 |
|---|---|
| Entry requirements | One of the following: As well as: For International Students: Extensive work experience: |
| Location | Main Site Aston Triangle Birmingham B4 7ET |
Fees
| England | 11500 GBP for Year 1 |
|---|---|
| Northern Ireland | 11500 GBP for Year 1 |
| Scotland | 11500 GBP for Year 1 |
| Wales | 11500 GBP for Year 1 |
| International | 21500 GBP for Year 1 |
Aston Business School
At Aston Business School we believe that our students deserve the very best of opportunities to experience the real business environment, with live projects and internships to prepare them for the real world.
Our postgraduate portfolio has been designed in close partnership with business and industry in the UK and internationally, giving you an ideal platform to build you future career. Impressive accreditation, a worldwide reputation, and staff who can pass on the benefit of genuine commercial experience will enhance your prospects and progression.
Our course structures enable you to gain the skillsets needed to succeed in …
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