Aston University: Business Analytics

InstitutionAston University View institution profile
Department Aston Business School View department profile
Telephone 0121 204 4810
Study type Taught


From data mining and web analytics to business analytics in practise, our MSc Business Analytics will give you a comprehensive understanding of key areas of business analytics and develop your skills to meet the high demand from employers.

Attracting students from all over the world, this course is a great opportunity to mix with people from different cultures and with diverse backgrounds. You’ll enhance your communication, teamwork and management skills, whilst building a network of international contacts. It will also help you to appreciate the various approaches to people management in a multicultural context.

**How will my skills develop?**
We’ll develop your quantitative skills to identify trends and gain insights from complex data. You’ll also develop a clear understanding of the three types of data analytics – descriptive, predictive and prescriptive, and how to accurately analyse and visualise information as well as work with analytical tools.

All of this means you will become highly skilled at providing information to business leaders, improving commercial decision-making and business performance.

You’ll also study The Aston Global Advantage module which focuses on professional development and employability, helping you to apply the key skills that you will gain throughout the year.

You’ll also have the opportunity to study abroad with one of our international partners, undertake an internship placement in the UK or overseas or get involved in a global business challenge simulation.

**Practical experience**
We focus on the practical application of analytics in a business context, so you’ll discover what method, technique and tools can be used to solve specific commercial problems in the most effective way.

Many roles in business analytics are based in consultancies, so we will develop skills to help you excel in a consultancy environment, from working in a consultative role to understanding what good and bad consulting practice looks like.

As well as lectures and seminars, there are lab sessions where you’ll work with advanced software packages to develop your abilities to analyse data and practice using a range of analytical tools. You’ll also learn from leading academics who have carried out detailed research in this field and can give you a deeper understanding of data analytics concepts, what it’s like to be a business analytics practitioner and learn about their industry experience.

The business analytics staff teach and research in the field of quantitative analysis for better decision-making. One of the key areas for which the team has a world-wide reputation is that of efficiency through Data Envelopment Analysis (DEA). The team are also well known for their work in data mining, big data and forecasting.

**How will this course help my career?**
This course is designed to enhance your employability prospects. As well as being developed with industry experts through our advisory board, we also ensure you gain exposure to opportunities throughout your studies. In your third term you will have the choice of studying abroad or pursuing an internship.

Our courses offer a range of opportunities to gain practical experience, such as through consultancy projects or entrepreneurial opportunities.

The programme concludes with a Business Project or Dissertation, giving you the opportunity to analyse a business problem and practically apply the knowledge and skills developed during the course to outline your recommendations. This will also help to show prospective employers how you are able to impact their business.

This course offers an opportunity to study a second degree at one of our international partner institutions once you have completed your year at Aston.


Aston Business School


At Aston Business School we believe that our students deserve the very best of opportunities to experience the real business environment, with live projects and internships to prepare them for the real world.

Our postgraduate portfolio has been designed in close partnership with business and industry in the UK and internationally, giving you an ideal platform to build you future career. Impressive accreditation, a worldwide reputation, and staff who can pass on the benefit of genuine commercial experience will enhance your prospects and progression.

Our course structures enable you to gain the skillsets ...

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