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University of Warwick: Marketing and Strategy
Institution | University of Warwick |
---|---|
Department | Warwick Business School |
Web | http://www.warwick.ac.uk |
masters@wbs.ac.uk | |
Telephone | 024 7615 0333 |
Study type | Taught |
MSc
Summary
MSc Marketing & Strategy gives you the opportunity to explore two key disciplines at the heart of business strategy. Studying at Warwick Business School, ranked 11th in the world and 2nd in the UK (QS Business Masters in Marketing Rankings 2023), you will receive expert guidance and gain the confidence and expertise to apply the skills learnt to a variety of roles.
**Course overview**
Our MSc Marketing & Strategy course combines the two disciplines providing you with the theoretical background for making marketing decisions, both within companies and from advisory perspectives in service providers and consultancies.
Teaching illustrates the application of learned techniques to real situations. There is a choice of Dissertation or Business in Practice route. If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating to marketing or strategy, the dissertation enables you to test and apply the techniques and theories you have gained.
If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with one additional elective module and our applied Business in Practice module.
Please refer to the WBS website for more details.
**Skills from this degree**
- Delve into both Marketing and Strategy to gain a balanced understanding of key disciplines
- Gain a real-life industry perspective from regular guest speakers and case studies
- Become a specialist in Marketing, Strategy, or both
- Develop your industry acumen by accessing our CareersPlus service with specialist careers coaches.
This information is applicable for 2024 entry. Given the interval between the publication of courses and enrolment, some of the information may change. It is important to check our website before you apply.
Level | RQF Level 7 |
---|---|
Entry requirements | Minimum requirements English language requirements Band B International qualifications |
Location | Main Site Academic Office University Road Coventry CV4 7AL |
Summary
Marketing and Strategy MSc gives you the opportunity to explore two key disciplines at the heart of business strategy. Studying at Warwick Business School, ranked 7th in the world and 2nd in the UK (QS Business Masters in Marketing Rankings 2022), you will receive expert guidance and gain the confidence and expertise to apply the skills learnt to a variety of roles.
**Course overview**
Our MSc Marketing and Strategy combines the two disciplines providing you with the theoretical background for making marketing decisions, both within companies and from advisory perspectives in service providers and consultancies.
Teaching illustrates the application of learned techniques to real situations. There is a choice of Dissertation or Business in Practice route. If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating to marketing or strategy, the dissertation enables you to test and apply the techniques and theories you have gained.
If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with one additional elective module and our applied Business in Practice module.
Level | RQF Level 7 |
---|---|
Entry requirements | **Minimum requirements** **English language requirements** **International qualifications** **Additional requirements** |
Location | Main Site Academic Office University Road Coventry CV4 7AL |
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