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University of Stirling: Marketing
| Institution | University of Stirling View institution profile |
|---|---|
| Department | Marketing |
| Web | www.stir.ac.uk |
| msc-marketing@stir.ac.uk | |
| Telephone | 01786 467381 |
| Study type | Taught |
Summary
Our Masters in Marketing gives you the opportunity to gain a theoretical and practical understanding of marketing, and its role within organisations. You’ll learn about the practice and theory of modern marketing, as well as current business trends in the areas of brand identity creation, multi-channel marketing and sport marketing.
The MSc Marketing course was one of the first in the country to be accredited by the Chartered Institute of Marketing (CIM). CIM accreditation means that when you successfully complete the course, it's easier to gain a Professional Diploma in Marketing. Two of the Diploma modules will be waived and to gain the CIM Professional Diploma you will only need to undertake two CIM modules rather than the usual four, giving you a competitive edge in your career.
Our research-led teaching combined with a focus on practical applications is a key strength of this course. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives you a number of opportunities to apply concepts, theories and frameworks to practical aspects. You will collaborate during your studies with a wide variety of organisations including not-for-profit, third sector and small and medium sized enterprises (SMEs).
MSc
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | A minimum of a 2nd Class Honours degree (2.1 preferred) or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply. If English is not the applicant's first language, evidence of proficiency must be provided such as a minimum IELTS score of 6.0 (5.5 in all bands). If applicants do not meet the required score it may be possible to register for one of our pre-sessional English courses. To register applicants must hold a conditional offer for a course and have an IELTS score 0.5 or 1.0 below the required standard. |
| Location | Stirling Campus University of Stirling Stirling FK9 4LA |
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | A minimum of a 2nd Class Honours degree (2.1 preferred) or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply. If English is not the applicant's first language, evidence of proficiency must be provided such as a minimum IELTS score of 6.0 (5.5 in all bands). If applicants do not meet the required score it may be possible to register for one of our pre-sessional English courses. To register applicants must hold a conditional offer for a course and have an IELTS score 0.5 or 1.0 below the required standard. |
| Location | Stirling Campus University of Stirling Stirling FK9 4LA |
The University of Stirling
The University of Stirling is an international university committed to helping students make a difference in the world. Based in the heart of Scotland, Stirling is a place where ability – not background – is valued, and teaching, employability and facilities are all rated five-star (QS Stars University Ratings 2021).
The University of Stirling is ranked top 40 in the UK (Times and Sunday Times Good University Guide 2023), and students rated Stirling top 10 in the UK for Postgraduate Student Experience in the Postgraduate Taught Experience Survey (PTES) 2021.
With over 90 postgraduate courses, …
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