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University of Southampton: Marketing Analytics
Institution | University of Southampton View institution profile |
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Department | Southampton Business School |
Web | www.southampton.ac.uk/postgraduate |
AdmissionsPGT.SS@soton.ac.uk | |
Telephone | 023 8059 4732 |
Study type | Taught |
MSc
Summary
Dive into a top-tier Marketing programme at Southampton, ranked Top 5 in the UK by the Complete University Guide 2023. We were also the first university in the UK to offer a master’s in marketing analytics.
Our industry collaborations shape the curriculum, ensuring you're equipped with best-practice techniques and contemporary research insights. Gain knowledge from experts at the forefront of digital marketing and data analytics. Discover unique modules like text mining and social media data analysis, placing you ahead in the analytics field.
Master valuable tools such as R and SAS software. By graduation, you could even earn your certification as a SAS Base Programmer.
Embark on successful paths like our alumni, now at global giants like BMW and Starbucks.
Level | RQF Level 7 |
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Entry requirements | You'll need a 2.1 bachelor's degree in a subject with some element of quantitative or analytical study such as marketing, analytics, engineering, social science, statistics, operations research, management science, information systems, pure science, computer science or similar. Please check our website for subjects that are not accepted. Applicants with relevant work experience are encouraged to apply. |
Location | Main Site - Highfield Campus Highfield Southampton SO17 1BJ |
Summary
Southampton is proud to be ranked Top 5 in the UK for Marketing by the Complete University Guide 2023. We were also the first university in the UK to offer a master’s in marketing analytics.
We collaborate with industry leaders who inform the curriculum so you can learn best-practice marketing techniques and the latest research.
You'll be taught by world-leading experts in digital marketing and data analytics.
You'll learn about new and relevant topics that only a small number of UK analytics degrees offer, like text mining and social media data analysis.
You'll be able to learn R and SAS software - valuable for a career in analytics. You could even become a certified SAS Base Programmer upon graduating.
Our graduates have gone on to join global companies such as BMW and Starbucks.
Level | RQF Level 7 |
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Entry requirements | A UK bachelor's degree with upper second-class honours or higher (or equivalent overseas qualification approved by the University) in a subject with some element of quantitative or analytical study such as marketing, analytics, economics, engineering, social science, statistics, operations research, management science, information systems, pure science, computer science or similar. Applicants with relevant work experience are encouraged to apply. |
Location | Main Site - Highfield Campus Highfield Southampton SO17 1BJ |
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Study your postgraduate degree at the University of Southampton, a Russell Group university ranked in the top 15 in the UK* and 77th among global universities**.
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