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University of Manchester: Marketing

Institution University of Manchester
Department Alliance Manchester Business School
Web https://www.manchester.ac.uk
Email pg.ambs@manchester.ac.uk
Telephone +44 (0)161 306 1339
Study type Taught

Summary

Get your ideas out there and your messages heard with a specialist degree which gives you all the skills and knowledge you need for a successful career in marketing, plus a range of options to help you specialise in your chosen field.

Enjoy a stimulating and flexible degree designed to help you develop a critical appreciation of key areas in marketing, while giving you the chance to hone your skills in a specific area, or you can pursue an academic career via subsequent doctoral work.

  • Gain the key skills required for a successful career in marketing

  • Learn about marketing management strategy and the development processes to bring new products to market

  • Learn about research methods, including techniques of data collection and analysis

Option to choose a specialist pathway to help you stand out in the job market:

  • Business-to-business marketing

  • International marketing

  • Retail marketing

  • Services marketing

  • Corporate Social Responsibility

You have the opportunity to apply for an international exchange to broaden your horizons and enhance your employability in the global job market. This will need to be discussed on an individual basis with the course director.

During induction week, you will receive introductory lectures on the Fundamentals of Marketing Management to familiarise yourself with the key concepts of Marketing Management and to be ready for the core modules of semester 1.

You will also be introduced to; essential skills for studying MSc Marketing (e.g. time management, reading material, searching for articles, analysing articles, note taking and revising); how to succeed in assessments (e.g. how to prepare for exams, how to write essays and present effectively); and the sins of academia (e.g. late submissions, exceeding word limits, collusion, fabrication, and falsification).

MSc

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