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Royal Holloway, University of London: Consumption, Culture and Marketing
| Institution | Royal Holloway, University of London |
|---|---|
| Department | Law |
| Web | http://www.rhul.ac.uk |
| Admissions.Enquiries@RoyalHolloway.ac.uk | |
| Telephone | 01784 414944 |
| Study type | Taught |
Summary
The MA in Consumption, Culture & Marketing is an interdisciplinary masters programme that draws together content and teaching from both marketing and sociology. It is aimed at individuals who want to think intellectually about the world, enjoy being challenged and are curious about business practice. The knowledge and skills gained could help develop a range of professions including policy development, publishing, academia and, of course, marketing and commercial management.
This course looks in-depth at our consumer culture and seeks to understand it and will engage in a number of theoretical areas: branding, marketing, bio-power and neoliberalism. You will explore claims that our contemporary world can be best understood as a consumer society and a brand culture, as well as how marketing and consumerism increasingly define our experiences, social relationships and civic infrastructure. As such we seek to analyse marketing behaviour and consumption practices with a view to better understand how marketing connects with society and culture.
You will join an intellectually stimulating, friendly and supportive research environment and work closely with our expert and experienced academic staff.
Distinctive from other marketing programmes in that it combines teaching and research from marketing and sociology. Innovative programme inviting students to critically explore their lived experiences within the consumer society. Flexibility to tailor your studies to suit your specific areas of interest, such as; consumption, markets and culture, marketing communications children and consumption, crime and consumerism, social identities, consumption and difference.
MA
| Level | RQF Level 7 |
|---|---|
| Entry requirements | 2:1 Normally we require a UK 2:1 (Honours) or equivalent in relevant subjects but we will consider high 2:2 or relevant work experience. Candidates with professional qualifications in an associated area may be considered. Where a ‘good 2:2’ is considered, we would normally define this as reflecting a profile of 57% or above. |
| Location | Royal Holloway Egham Hill Egham TW20 0EX |
Fees
| Republic of Ireland | 8600 GBP for Year 1 |
|---|---|
| EU | 19500 GBP for Year 1 |
| England | 8600 GBP for Year 1 |
| Northern Ireland | 8600 GBP for Year 1 |
| Scotland | 8600 GBP for Year 1 |
| Wales | 8600 GBP for Year 1 |
| Channel Islands | 8600 GBP for Year 1 |
| International | 19500 GBP for Year 1 |
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