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Edinburgh Napier University: Marketing with Digital Strategy
| Institution | Edinburgh Napier University |
|---|---|
| Department | School of Marketing, Tourism and Languages |
| Web | http://www.napier.ac.uk |
| studentrecruitment@napier.ac.uk | |
| Telephone | +44 (0)333 900 60 40 |
| Study type | Taught |
Summary
Contemporary society is increasingly described as being ‘post-digital', where technology integrates with and influences every aspect of our lives. Digital marketing strategies and services are no longer regarded as ‘bolt-on' or specialist areas, they are now an essential and invaluable part of any communication or marketing strategy.
Our MSc in Marketing with Digital Strategy equips you with the digital skills and strategic marketing knowledge to meet current demand for people who can thrive in the digital business environment. Suitable for those with no previous marketing knowledge, this higher degree will increase your employability, empowering you to have the confidence and knowledge to meet employers’ present and future digital and marketing needs, and give you the advanced digital skills necessary to develop new business and marketing opportunities.
The course is accredited by the Institute of Data & Marketing (IDM), a leading professional organisation specialising in digital marketing. You’ll be able to gain an additional professional qualification (Certificate in Digital and Data Driven Marketing) as part of your studies, and you’ll also get practical experience in digital and social media analytics as part of this course, greatly enhancing your career prospects.
MSc
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | The entry requirements for this course is a Bachelor (Honours) Degree at a 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme. We may also consider lesser qualifications if you have sufficient professional work experience within the industry. |
| Location | Craiglockhart Campus Craiglockhart Campus 219 Colinton Road Edinburgh EH14 1DJ |
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