Corporate Communications and Reputation Management
Institution: University of Manchester
Department: Manchester Business School
Study modes: Full time
Using the latest research and details of current best practice, students learn how to manage relationships with key stakeholders, including employees, and promote a positive corporate reputation; communication specialists who can take a strategic view of business are in high demand and those with a thorough understanding of current communication technology are in short supply; this course helps to meet that demand by giving students a unique experience combining advanced knowledge of up-to-the-minute communication skills and techniques with case studies and practical examples of best practice; students graduate equipped with analytical tools which can be used across all sectors and give students a competitive edge in the marketplace.
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