Institution: Kingston University
Faculty: Business and Law
Department: Kingston Business School
Study modes: Full time
This course addresses the key issues in corporate communications and marketing. Students explore the principles and practice of public relations and internal communications, as well as the impact of cross-cultural management communications. They also investigate the importance to organisations of managing corporate social responsibility. Students develop a firm appreciation of the core marketing principles and practice from which all communications-related activity must flow and will examine the role of marketing communications and integrated communications campaigns. In addition they learn about the value of market research to help make sound communications decisions.
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