Students of Anglia Ruskin University's BA (Hons) Enterprise and Entrepreneurial Management have been given a unique opportunity to work with Virgin Money to develop an insurance proposal. As part of their course, the 12 students will work to produce a commercial plan designed to increase business levels of the Virgin Money Pet Insurance proposition over the coming year.
Students will be developing a commercial strategy, building on the success of the existing product proposition. Students will also be responsible for developing their own market entry plan, including proposals as to how they would bring the ideas to market. To help the students, Virgin Money is providing regular manager level contact to work with the three groups of students.
The proposals from the groups will then be presented to a panel from Virgin Money, and if the ideas are taken on board, students will play a role in helping to see the proposals implemented to market as part of their 'learning in residence' module.
Professor Lester Lloyd-Reason, course director of BA (Hons) Enterprise and Entrepreneurial Management, commented: 'With only limited places available on this course, we aim to provide the students with the skills, attitude and the confidence to take control of their own career path. This tie up with Virgin Money offers these students a unique opportunity within enterprise and entrepreneurship education in the UK to work with, and learn from, a truly entrepreneurial business.'
Further information can be obtained by contacting the University directly:
Anglia Ruskin University
East Road, Cambridge
CB1 1PT, UK
Tel: +44 (0)1223 363271 Ext 2609
Email: international@anglia.ac.uk
Web: www.anglia.ac.uk/international
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