ESCP Europe Business School - Economy 21st Series with Pier Ludovico Bancale: Creativity Out of the BoxStart: Monday 30th November 2009 at 19:00
Mr. Bancale, BootB Founder and CEO, will tell the exciting story of BootB, his recent start-up which creates a platform on which companies that are looking for creative campaigns and strategies can benefit from the creativity of users around the world. The model relies on 'crowdsourcing', the phenomenon that allows 'crowds' to create value together by contributing ideas online. His talk will address both the entrepreneurial process of the start-up, and the very interesting model on which BootB is based. It is therefore as relevant to those of you interested in entrepreneurship, strategy, breakthrough business models, and marketing. The lectures will be followed by a formal question and answer session, allowing for a lively discussion of the theories presented, and afterwards for a more informal opportunity to mingle over refreshments. Location: ESCP Europe Business School, London Campus, 527 Finchley Road, NW3 7BG, London. Advanced booking is essential, and to book your place, please email Kasia Wolenska at kwolenska@escpeurope.eu |
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